About the Company
Nature of BusinessRetailer
IndiaMART Member SinceMay 2012
Piro’ee is to weave – weave the dreams, hopes,tradition, and color. Piro’ee is the hub of archaic traditions that describes nothing else but YOU.
Piro’ee intends to revitalize Phulkari-a rural tradition of needlework done by Punjabi women at home. The knowledge of this art passed on from one generation to the other and was not for sale in the past. Phulkari, considered auspicious and generously used in wedding trousseau has lost its original form to modern high tech machine embroidery. Our Journey started a year back while reading a blog dedicated to embroidery that had a comment from one of the embroidery lover-
“She has never seen a good Saree in Phulkari.”
This comment instigated the spark, why?
May be, because Saree culture is not that popular in Punjab but yet saree is the most graceful part of female attire and so is Phulkari. So, Piro’ ee came in being.
Piro’ee presents blend of tradition, grace and art together and demonstrates effectively that hand made products can be even more glamorous than those produced by the machines. Our designs are traditional with a touch of simplicity, sophistication yet distinctly contemporary. We offer intricate handmade Phulkari designs with new aesthetics, both indigenous and modern to create work that every woman covets. Our range embraces gracefully both traditional textile crafts and the lineage of Punjab’s design culture..