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Product Promotion & Launch Services

Product Promotion & Launch Services

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Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing informing, or persuading a potential buyer's purchasing decision.[1]
The following are two types of Promotion:
- Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically,
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PR Consultancy

Rajkot, Gujarat
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Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing informing, or persuading a potential buyer's purchasing decision.[1]
The following are two types of Promotion:


  • Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad
  • Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows

The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are: 1.) To present information to consumers as well as others 2.)To increase demand 3.)To differentiate a product.


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Product Promotion & Launch Services

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About the Company

Nature of BusinessService Provider
IndiaMART Member SinceMay 2010

PR CONSULTANCY strives to provide services to its customers with emphasis on continuous improvement, pro-active approach, courtesy, timely response, and accuracy, with a goal of achieving total customer satisfaction.
PR CONSULTANCY is an Public Relation Management Consultancy which provides solutions to our customers across the country, spanning a range of verticals.
The company provides web designing, Graphic design, Turn Key Projects, Public Relationship Management as well as event management for a variety of industry verticals. These solutions and services include Managed IT Services, website Maintenance, Business Intelligence, Document Imaging & Digitization.
The Company’s Global Delivery Model provides for the best resources to be drawn from its vast talent pool across the globe to offer optimal solutions.

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Babau

Panchvati Main Road
Rajkot - 360001, Gujarat, India

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