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Rural Research Services

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Type of Industry for Research Product/Service
Service Duration Project Base
Mode of Service Offline
Language English, Hindi
Type of Service Provider Individual Consultant , Research Company
Client Type National , International
It is well acknowledged that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers. However, rural market has its own set of challenges to include localized marketing communication, distribution and logistics inefficiencies, low disposable income levels and lack of adequate...
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Market Insight Consultants ( Division Of TMIPL)

Sector 4, Noida, Uttar Pradesh
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Product Specification

Type of Industry for Research Product/Service
Service Duration Project Base
Mode of Service Offline
Language English, Hindi
Type of Service Provider Individual Consultant , Research Company
Client Type National , International

Product Description

It is well acknowledged that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers. However, rural market has its own set of challenges to include localized marketing communication, distribution and logistics inefficiencies, low disposable income levels and lack of adequate infrastructure. Organizations in sectors as varied as the automobile, FMCG, banking & finance, construction materials have pulled up their socks to gain the maximum share of opportunity pie offered by rural markets characterized by large volumes and thin margins.

MIC has the rich experience of understanding rural consumers for the different set of products/ services and has been instrumental in guiding its clients to make inroads into rural markets through strategies developed on the basis of in-depth primary research.

Case Study:
A leading payment gateway service provider in India wanted to launch its suite of banking services on a digital platform by penetrating the market through existing microfinance ecosystem in the target rural locations of India. Primary research was conducted to understand the current habits of consumption of financial services and their response to digital financial services offered by the client. The study enabled the client to finalize the service option among the total suite of services and subsequently develop the market penetration strategy in the target geography.

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Rural Research Services

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About us

Year of Establishment2013
Legal Status of FirmPrivate Limited Company
Nature of BusinessService Provider
Number of EmployeesUpto 10 People
Annual Turnover2008-09 Rs. 2-5 Crore Approx.
2009-10 Rs. 2-5 Crore Approx.
2010-11 Rs. 2-5 Crore Approx.
IndiaMART Member SinceNov 2003
Providing international market research services, Market Insight Consultants is one of the leading market research agencies and market research service providers in the business of partnering its clients to help them develop a closer insight into emerging customer and market behavior.

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