Search Engine Marketing (SEM / PPC)

Search Engine Marketing is another tool available to businesses who desire to extend the reach and popularity of their online presence. Search engine optimization, in fact, is one of the aspects of search engine marketing which is a much broader concept and includes all paid and unpaid methods to increase traffic to one’s site. Today, however, SEM focuses more on the paid form of gaining a high search engine ranking. This results in the need for an SEM strategy that is effective and that gives you a high return on investment. Keeping in mind the fact that SEM is an investment for you, Prismic Reflections works at creating an SEM strategy that is highly effective and that maximises your returns. 

Search engine marketing services by Prismic Reflections

Prismic Reflections knows that you need an SEM strategy that is unique to your business and that is catered to meeting your goals. Additionally, you desire an SEM strategy that enables you to reach potential customers when a need that you can fulfil arises. Some of the tools that find a part to play in the SEM strategy we design for you include:

• Pay per click at a flat rate
• Pay per click on the basis of bids
• Google AdWords
• Bing AdWords
• Search engine advertisements

The tools that would be most beneficial to you would be dependent on the nature of your business, your product offering and the tendencies of your customers while interacting with search engines. Pay per click works by displaying the short adverts that describe your product when potential customers search for related services. Commonly used by many companies, pay per click allows you to come up in the results of many searches that are related to you and your product.