Search Engine Optimization (SEO)

Every business wants to be on the first page of online search results – because that’s about how far customers will look. But trying to get on the first or second page of the results calls for Search Engine Optimization, a process through which your website can become more prominent in the eyes of search engines. SEO is the amalgamation of many tools and its correct application can take your website from the middle of the list to the top, giving you great online promotion that keeps you right in front of the customer. 

Effective SEO Services by Prismic Reflections

Your logo needs to convey all that your brand is and Prismic Reflections has a team of experts dedicated to logo and branding services who know just how to achieve that. We begin by understanding your brand – we work towards learning about who you are and what drives you to do what you do. Then, we turn our attention to the expectations of your target audience. Each of your existing and potential customers looks to you to fulfil a particular demand; and your logo is what will attract or push away each potential customer. That is the reason that our team works on each small aspect of your logo until we get the one that is perfectly you.

SEO, although excessively important, can only be effective when applied correctly. A mix of SEO tools that work for one business may not work for another. Your search engine optimization needs are unique and dependent on your industry and business; and like other marketing, your internet marketing strategy needs to be specific to these needs. This means that you need specialists who can understand you and subsequently create the mix of SEO tools that is most suited to you. That is where Prismic Reflections comes in.

Our team of SEO specialists keep themselves updated on all recent developments in SEO and in various industries. This helps us to know the exact conditions that you face and work in, right from the moment that you come to us. We complement this knowledge by understanding the vision and mission of your business. With a clear understanding of you and your business as well as the industry you are in and the needs and expectations of your customers, we strategize the most optimum SEO mix for you. Some of the tools that we use most commonly are:

• Use of keywords without keyword stuffing
• URL normalization
• Cross linking to ensure that the pages of your website are linked appropriately
• Meta tags that are within the design and that are within acceptable search engine standards
• In line with Google PANDA, ensuring that your site is optimized as a whole and not as individual pages
• In line with Google PENGUIN, ensuring that your site is optimized with acceptable white hat SEO tools
• 301 redirects
• SMO or social media optimization which involves gaining higher traffic through the use of social sites and tools
• PPC or Pay Per Click which involves bringing your website to viewers’ notice when they search for related content

The SEO strategy that we create is dedicated to you and your needs and is intended to increase traffic to your site. Combing the latest tools that are most effective for your business, our SEO services ensure that your online promotion is not only strong, but also long lasting. It doesn’t matter whether you’re a new or established business, whether you are a small or global establishment and whether your customer base is local or international – Prismic Reflections works with you to tailor make your perfect SEO and internet marketing mix.