Social Media Optimization

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Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.
Points to be considered:
1. Increase your linkability : Think blogs, content, aggregation & linkbait.
2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a WordPress powered blog.
3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).
4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser.
5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.

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Everyday Virtual Assistant

Thane, Maharashtra
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Product Description

Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.


Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines.


Points to be considered:


1. Increase your linkability : Think blogs, content, aggregation & linkbait.


2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a WordPress powered blog.


3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).


4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser.


5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.


6. Be a User Resource, even if it doesn’t help you : Add value and outbound links, even if it doesn’t help in the short term, it will in the long.


7. Reward helpful and valuable users : Give your contributors and readers the recognition they deserve.


8. Participate : Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on Digg.com, don’t try and force it.


9. Know how to target your audience : Understand your appeal and those people you wish to attract.


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Social Media Optimization

About the Company

Year of Establishment2012
Legal Status of FirmPartnership Firm
Nature of BusinessService Provider
Number of Employees11 to 25 People
Annual TurnoverUpto Rs. 50 Lakh
IndiaMART Member SinceJun 2014

We provide an individual point of contact for each client. And, because we’re a team, we’re happy to offer the skills of each assistant, for your service, if needed. We also provide back-up service when someone’s on vacation or out sick. We’ll send daily reports on the work that’s been completed and jobs that are still outstanding. And, we’ll only charge you for the time we worked on the task.

Have a budget you need to stay with-in Purchase a block of time with our team. Either by the hour, the week, or the month we’ll stay with-in that time frame and your budget! By outsourcing your personal and administrative business task(s) with EveryDay Virtual Assistant, EVA, you’re setting yourself up for success!

Give us a call today to find out more about the services we can assist you with. Let “EveryDay Virtual Assistant , EVA ” help you with all your administrative tasks. We are for you as Virtually For All Your Business needs! We’ll help you free up your time to handle the more important aspects of the business.

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Sam Jordan

Ashar IT Park
Thane - 400604, Maharashtra, India

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