Strategic planning is as vital for business as it is for combat operations or competitive sports. Business owners often find themselves so preoccupied with the hard work of keeping operations on-track, supervising staff and sales teams, and attending to the day-to-day grind, that they lose sight of the big picture. However, once in a while it’s essential to step back, gain a little perspective and engage in some serious strategizing.
A scatter-shot approach to sales and marketing will merely drain your resources with no assurance of positive impact. Strategic planning looks beyond the immediate circumstances—crystallizing your vision and empowering success.
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