In an increasingly competitive market place surviving the competition may be a question of life or death. A company’s survival depends on the sale it generates. In order to boost sales, suitable marketing efforts have to be made.
Every company periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently, these decisions are made without having an opportunity to study the situation and make the best possible decision.
Making spur of the moment strategic decisions do not help. A systematic plan needs to be in place in order to pave the way for success.
Marketing practitioners often find themselves so preoccupied with the hard work of running marketing programs, supervising staff and sales force, and attending to the day-to-day grind that they lose sight of the Big Picture. However, it is essential every once in a while to step back, gain a little perspective, and engage in some serious strategizing.
The broad scope of strategic planning encompasses:
Strategic planning looks beyond the immediate circumstances, in the process clarifying where you want to be in the future. This strategic perspective can be contrasted to the tactical level which looks at performance of specific products or markets over a shorter time frame and operational planning which focuses on the nitty gritty of getting the job done .
Like Theodore Levitt pointed out Many companies have gotten themselves in deep trouble because they failed to understand just exactly what business they were in. Don''t make that mistake yourself! Focus, analyze, reflect, and come to a consensus about what business you are really and truly in.
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