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Super Nirma Washing Powder

Super Nirma Washing Powder

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Exploding the myth that ‘better quality always demands higher price, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 % lesser, thus providing a very attractive ‘value-for-money’ proposition. This brand, within a short span of two years, had cornered substantial
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Nirma Industries Private Limited

Ahmedabad, Gujarat
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Product Description

Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 % lesser, thus providing a very attractive ‘value-for-money’ proposition. This brand, within a short span of two years, had cornered substantial market share in the premium detergent segment and continues to perform well.


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Super Nirma Washing Powder

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About the Company

Year of Establishment1970
Legal Status of FirmPrivate Limited Company
Nature of BusinessManufacturer
IndiaMART Member SinceMar 2019
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Jayesh Vashi

Nirma House, Ashram Road
Ahmedabad
Ahmedabad - 380009, Gujarat, India

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