The pioneer of salt iodisation in India, Tata Salt, holds the distinction of being India''s first national branded iodised salt. It has been consistently recognised as one of the country''s leading food brands.
Launched in 1983, Tata Salt provided an assurance of purity in a market where unbranded salt of dubious quality was the norm. Using Vacuum® Evaporation technology, Tata Salt offered consumers a healthy, hygienic alternative — an iodised vacuum evaporated salt that was untouched by hand.
Over the years, Tata Salt has ventured into new product segments to meet the changing needs of its customers, adding Tata Salt Lite, Tata Salt Plus, Sprinklers, Tata Black Salt and Tata Rock Salt to its repertoire.
Today, Tata Salt continues to be a market leader in the salt category - a testament of the customer''s enduring trust in the brand. Through products that aim to improve the nation''s health and through products that aim to improve the nation''s health and through its social initiatives, Tata Salt has lived up to its promise of ''Desh Ki Sehat, Desh Ka Namak'' What is Iodine? Adequately iodized salt can protect children from brain damage
Iodine is an essential dietary nutrient for humans because it is a key component of the chemical structure of thyroid hormones. Our bodies must have adequate levels of thyroid hormone, and hence iodine, to grow and develop normally.