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Toilet Soap

Toilet Soap

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Toilet soap market in India was dominated by a very few MNCs which could monopolistically price their product. In 1992, sensing a strong need to expand the market through Penetrative Pricing, Nirma entered this market with the launch of ‘Nirma Bath Soap’, which is a carbolic (Red) soap. Although the carbolic soap segment is on decline, Nirma Bath has generated larger volumes each year. Packed in a red colour wrapper
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Nirma Limited

Ahmedabad, Gujarat
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Product Description

Toilet soap market in India was dominated by a very few MNCs which could monopolistically price their product. In 1992, sensing a strong need to expand the market through Penetrative Pricing, Nirma entered this market with the launch of ‘Nirma Bath Soap’, which is a carbolic (Red) soap. Although the carbolic soap segment is on decline, Nirma Bath has generated larger volumes each year. Packed in a red colour wrapper and available in 75 gram and 150 gram pack sizes, this soap has a Total Fatty Matter (TFM) of 60 %.


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Toilet Soap

About the Company

Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Nature of BusinessManufacturer
Annual TurnoverRs. 5000 - 10000 Crore
IndiaMART Member SinceJan 2009
GST24AAACN5350K1ZJ
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Seller Contact Details

Manager

Nirma House
Ahmedabad - 380009, Gujarat, India

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