Web Analytics is all about measurement, collection, analyzing and reporting of Internet Data. It is commonly done for the purpose of optimizing web usage. Online marketing, business research, and E-commerce enterprise companies use Web Analytics to measure the results of traditional print advertising campaigns. It helps companies in advertising campaigns, traffic, number of visitors flow for the website, and number of page views.Web Analytics Applications
Web Analytics are broadly classified into two types; Off-site web analytics and On-site web analytics. Off-site web analytics: It refers to measurement and analysis of the web, whether you own or maintain a website. This includes the measurement of a website's potential audience (opportunity), visibility or share of voice, and comments or buzz, which is happening on the Internet.
On-site web analytics: It is used to measure a visitor's behavior on your website. This includes drivers and conversations; for instance, different landing pages are associated with online purchases. The performance of a website in a commercial context is measured by On-site web analytics. The data are conventionally compared in contrast to key performance indicators, and marketing campaign's for audience response. Google Analytics is the most widely used on-site web analytics and new web analytics tools are emerging with additional layers of information.