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Innoviti Embedded Solutions is a leading provider of information and commerce transaction processing solutions for enterprises such as financial institutions, consumer facing businesses and government institutions. These solutions help enterprises process their customer commerce transactions securely and efficiently. Further, the solutions help provide insights into the underlying information in the customer s purchase pattern in these transactions, to help the enterprise build long-lasting rewarding relationships with the customer. Innoviti provides transaction processing solutions in the areas of secure identification, payment processing and marketing technologies. Together these ensure a comprehensive life cycle management of the customer from the moment of their first purchase interaction with the enterprise. Secure identification solutions provide customers with the comfort that their commerce transactions are being handled securely through effective authentication techniques. Payment processing solutions provide for efficient and foolproof authorization of various payment methods such as cards, gift vouchers, coupons while providing marketers an opportunity to easily introduce new and innovative payment tenders. Finally the marketing technology solutions take the data generated in the customer purchase transaction to better understand the customer s needs and help provide them with simple relevant offers that can add value to the customer and build a long-term relationship between the customer and the enterprise. Innoviti s goal is to continuously innovate in transaction processing and bring its benefit to Indian businesses, helping them drive India s economy through continuous growth and improved profitability. The company was founded in 2002 through self-funding by a team of professionals with extensive experience in embedded and telecommunications technology businesses. The company has since then been steadily expanding its operations through sincere quality delivery to its customers that have helped it create long-lasting relationships with its customers. Titan Industries through its affiliates is a strategic investor in Innoviti. Innoviti and its products have been the recipient of several honours , including the Design for Excellence Award for vaayu, the Red Herring award as one of top 100 companies in Asia in 2006, Wireless Innovation Contest award in 2007, Fullerton Technology Award in 2008.