P.R.T. Bell Company

Chennai, Tiruvallur, Tamil Nadu

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P.R.T. Bell Company

P.R.T Bell Company (Eastwhile P. R. Traders) started as a small enterprise, trading diversified products like Rosin, Chemicals, Menthol, Food Colours, Essence Flavours, and 100% Pure Kashmir Mongra Saffron however as the flagship product always.

P. R. Traders was founded in 1976 under the visionary leadership of Late Mr. P. R. Mehta. With his glorious 60 years of profound business experience, He created a hallmark in the outsourcing of 100% pure Saffron directly from the zamindars and farmers who harvest the violet-purple coloured flowers from the Saffron fields of Pampore region, Kashmir, India. This relationship has now been through 3 generations across on either sides, only growing stronger.


Basic Information

Nature of BusinessManufacturer
Additional Business
  • Wholesaler
  • Supplier
Company CEOSanjay Mehta
Total Number of Employees26 to 50 People
Year of Establishment1976
Legal Status of FirmPartnership Firm
Annual TurnoverUpto Rs. 50 Lakh

Statutory Profile


About Directors

Mr. Sanjay Mehta and Mr. Nilesh Mehta (Science and Commerce graduates from University of Madras respectively) have always been driven by a similar passion, engineered with excellence. Being brought up in a traditional Gujarati family in Madras (now Chennai), it was imperative for either of them to take part in the family business right from our school days, under the direct supervision of our mentor and father Mr. P. R. Mehta. He made it possible to impart a systematic training for a positive outlook and attitude towards business with his vast field experience and profound knowledge. He was the inspiration which made it possible for both of the brothers to contribute their talent in building an edifice par excellence, and a world class infrastructure to embark on the journey of continuing to scale up the business as co-founders and partners of PRT Bell Company. This was just one of the dreams that came true for Mr. P. R. Mehta.

“The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.” — by Robert Frost.

All our initiatives and endeavours have brought the company onto the threshold of this new millennium. Our brand continues to receive and enjoy continuous patronage from a very wide and quality customer base. This only adds to our passion for this heavenly Crocus flower on the earth.

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Our Founders

Mr. P. R. Mehta was the first generation entrepreneur, and the visionary leader who made a phenomenal contribution in the foundation and building of the family business, and the Bell Brand from scratch to the Pinnacles with foresight and through his enduring efforts, and enterprising genius. He followed his uncompromising business principles, and ethics with his Indomitable Spirit that was assertive yet with an element of humility reflecting in his personality, infused with faith that was unshakable.

Mr. P. R. Mehta with his in-depth knowledge, and eye for purity, would easily detect adulterated saffron or inferior quality in saffron. His sensory perception was receptive enough to identify the age of a Saffron crop. He could gauge an old lot (pick) of saffron, just by its look and a sniff of its aromatic strength. He had a strong and peculiar sense of how Saffron stigmas from a fresh crop would look, smell and taste. Amazing.

We should say, His mind was like that of a scientist. Productivity was the prime focus, out of all his initiatives, and Research & Development activities. He proved that academics can only give a degree, But true wisdom is in the inquisitive willingness to learn, in-depth study, lateral thinking, thorough focus and the practical knowledge acquired through the work. He always
believed that one should develop this.

Most importantly, He was a workaholic, and a passionate risk-taker. He had an uncanny wisdom and endurance to attempt newer experiments that had larger objectives. His extremely optimistic approach combined with pioneering efforts, always endeavoured and motivated the all the family members to scale greater heights amidst all the odds.

All the members of the Mehta family including Mr. Sanjay Mehta and Mr. Nilesh Mehta, fondly recognise the unflinching support of our mother Mrs. Saryu Ben, to our father Late Mr. P. R. Mehta in all his endeavours with her extraordinary insights right from the start-up days, Also imbibing ethics and values among all the family members.

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Our Vision

The Vision of our company is to provide 100% pure quality Saffron to every Human being on the earth at an affordable price before the end of this decade.
"To try and fail is ok , but failing to try is truly tragic"

Why Us?

Because we probably have what you came searching for:
  • Bell Saffron is 100% Pure Kashmiri Saffron of Mongra variety (grade-1). It contains only the red portion of the stigmas, which has all the essential nutrients and properties.
  • Bell Saffron is natural, non-irradiated, and non-processed, brought to you straight from the Saffron fields of Kashmir Valley.
  • The Passion for Saffron is what drives our Organisation. From the Procurement Process to packaging process, to identify the Best Grade Saffron, We have the passion to serve our Customers with the Best Quality of saffron. Every Pack of Bell Saffron is Distinct & Genuinely Priced, that offers Value for money without compromising the quality.
  • The Hallmark of Our collective experience has ever been in Sourcing of 100% Pure and Natural Zamindari Kashmiri Mongra Saffron that is over 60 years across 3 generations. While reaching out close to 1 lakh House holds, who are experiencing Happiness & Satisfaction, Rendering Bell Saffron a brand to reckon with. This makes the obvious Choice of a prospective customer looking for genuine product to reach out for Bell Saffron very simple.
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We are the Members of the Prestigious Madras Kirana Merchant Association, Chennai

Product Packaging

Packaged By Experts-

Every Pack of Bell saffron is Scientifically designed, with an eye for quality, and longer shelf life, with unique Moisture Barrier Packaging materials, Food Grade, carefully selected and specially Curated with years of experience to offer an unmatched feel that empowers every customer Bell Saffron is packed in moisture-resistant, food grade containers. This keeps the Saffron fresh, and gives it a longer shelf-life.

Testing Facilities

Laboratory Tested and Quality Checked-

Bell Saffron has all the QA & QC parameters in place. Bell Saffron is tested as per IS:5453 standards, and certified by NABL Laboratory as Grade-1 Saffron. Quality is maintained consistently.Bell Saffron has a Deep Crimson Red Colour, Distinct Aroma, and a Unique Flavour Inherent to Characteristic of a 100% Pure Kashmiri Mongra Saffron, that no other variety of saffron ever have, throughout the world.


Recognition of the Bell Brand 100% Pure & Natural by SICA in 2020.

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