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Pub Connect Services

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Mobile

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Pub Link Services

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Mobile-SDK

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Pub Direct Services

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PubMatic enables publishers to realize the full potential of their digital assets. Since its founding in 2006, PubMatic has consistently been first-to-market with industry-changing products, services and systems for publishers. Our products are supported by always-on consulting and services that reflect our belief in putting publishers' needs first.+ Read More

Nature of Business

Service Provider

Year of Establishment

2006

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

Annual Turnover

Rs. 50 - 100 Crore

GST Number

27AADCK0024A1ZD

Pub Connect Services
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Pub Connect Services

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PubConnect is a suite of publisher capabilities powered by the PubMatic platform to drive additional reach for direct advertising clients, Private Marketplace deals and open market demand. Publishers can increase their targeted reach via cross-exchange buying, top-notch network strategies, and PubMatic's campaign management tools. By establishing a comprehensive extension strategy, Publishers can compete with top tier portals, and fulfill proposals and utilize ad budgets they may not have been able to before.
With the levers, controls and analytics to manage incremental and exponential scale, PubConnect provides straightforward solutions for complex sales initiatives.

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Mobile
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Mobile

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As consumers divert more of their time and attention to tablets, smartphones and other connected mobile devices advertising dollars have been quick to follow. To help publishers capitalize on this global trend, PubMatic has brought the same spirit of innovation to mobile media that it brought to the PC landscape.
Our real-time bidding technology allows publishers to maximize the value of each impression. With our data enrichment capabilities, publishers are able to enrich each impression with up to 20 first party data parameters and profitably leverage their custom audiences across all mobile devices as well as PCs.
PubMatic also provides our demand partners with a privacy-safe cookie alternative to mobile web and app environments. Demand partners can uniquely identify and behaviorally target devices while providing transparency and persistent privacy choices, regardless of which vendors they work with. PubMatic has taken the lead on the important issue of consumer privacy and digital targeting by creating this new privacy and identification technology solution. We allow you to deliver behavioral targeting and frequency capping across your mobile inventory while ensuring you and your advertisers are adhering to the most rigorous privacy standards.

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Pub Link Services
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Pub Link Services

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  • PubLink is a suite of capabilities that enable PubMatic to offer easy integration via a robust API stack. An API (application programming interface) specifies how certain software components should interact with each other.
  • PubMatic has a standing set of APIs managed via an API portal that can be used by publishers and buyers.
  • Publisher Ad Server API: Leverage insights from the ad server and interact with the ad server in a way that improves monetization and platform performance.
  • Publisher Administration API: Setup and manage tag specifics electronically, publishers can add or edit their site list dynamically.
  • Publisher Reporting API: Pull publisher data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.
  • Real-Time Bidding API: Integrate as a buyer using all of the required Open RTB standard fields, mobile parameters, and multi-bid options.
  • Demand Partner Reporting API: Pull buyer data into a data warehouse or internal business intelligence solution to integrate analytics into an in-house analytics and insights platform.
  • In addition to standard APIs, custom integrations for specific reporting or workflow can be developed based on publisher and demand partner requirements.

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Mobile-SDK
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Mobile-SDK

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Mobile apps are poised to garner the lion's share of the $30 billion in mobile advertising revenues projected globally by 2017. That's why PubMatic, the leader in premium RTB, now offers a feature-rich, self-service version of our mobile SDK for iOS and Android that allows mobile app providers of all sizes to make the most of their digital assets.
Our mobile SDK helps app providers maximize revenue by leveraging PubMatic's Auction Engine to select the highest-paying demand sources. We also provide detailed reporting data segregated on the basis of a range of metrics, including impression, eCPM, and revenue.
PubMatic is MRAID rich media-compliant and supports all ad sizes. With over 60 dynamically enriched data parameters being passed, a high degree of sensitivity towards privacy, integration with more than 25 mobile ad networks and over 150 demand sources, the RTB environment enabled by PubMatic's mobile SDK gives app providers the tools they need to cash in on their mobile apps like never before.

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Pub Direct Services
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Pub Direct Services

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PubDirect is a suite of publisher capabilities powered by the PubMatic platform to add and manage sales channels in real time for each ad impression. An ecosystem designed to bring Private Marketplace to life in concert with traditional premium sales, PubDirect helps publishers manage ongoing business, forecast future performance and maximize revenue across both direct and automated sales channels.
For Private Marketplace strategies to be successful, the exchange functionality is only a piece of puzzle. It takes a comprehensive approach to ensure sales channel alignment, packaging differentiation, and valuable insights for direct sales to retain their power as they transition to include direct programmatic sales.

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