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This is a story of an auto- Engineer who sells imported cars meet Mr. Rashmi Abroal. Better still meet him at his Agri- Tourism Centre, a picturesque Farm, at the foot of famous fort of Shivneri, the birth place of chatrapati Shivaji. 100km from pune.
            He is a professional automobile engineer. He sells and repairs imported cars. But his first love is farming.
            He loves farming since his childhood. Even in his school days he used to spend his time in kitchen gardening and domestic poultry. He started his farming experiment on large scale in 1985 when he purchased this farm at Junnar from his aunt and grand-mother.
            He observed from his experiments in farming that farm produce does not fetch good income, of course this is a truth, everybody knows. But Rashmi is Rashmi and others are others. Rashmi concluded that farming activity must be augmented by other auxiliary activities.
            Target is to get real price for the farm produce. Middlemen rule the roost. So he experimented in many ways.
            He toured metros and other cities in1993. He even visited few select foreign countries in Europe, Switzerland, and Vienna, USA. He came to the conclusion that farmers can get better price for their farm produce if they sell directly. He started exporting fruits and vegetables to Europe through his Rashmi Exports. As there was not a single middleman he was getting good returns through exports. But he found that there is good demand for these farm products in home market. So he started contract farming of exotic vegetables and established his own market. This helped contract- farmers as they were getting better prices.
            Agro1 the only farmers daily, or to the exact farmer's true friend helped his in those hard days he took part in all seminars and workshops organized by AgroOne. This helped him to convey his thoughts to farmers. And his team of contract farmers was formed. Now 70-75 farmers are producing quality materials and earn good return. By growing Exotic vegetables i.e. Broccoli, Iceburg, Chinese Cabbage, Cherry Tomato, Baby Corn, Baby Corn, Sweet Corn, Zuccani, Cellary Etc. 
            Now Indian farms are changing. Reforms are taking place. Multinational companies are coming government machinery has geared to help farmers to encash market opportunities of course, this is just the beginning and one can smell the future.
            Now mall culture has come. In this process producers meet consumers directly. We farmers were just waiting for this opportunity. Rashmi is selling his fresh, clean, and reasonable priced produce through his ‘Rashmi Greenland' brands in Big Bazaar. This system helps both farmers and consumers.
About 10-12 large companies have entered this mall marketing. Rashmi sells his as well as contracted produce to these malls, what do malls want?
 They want regular supplies. They want quality and Reliable Suppliers.
            Rashmi is working since last 20years in farming. He has developed an efficient system to get quality produce in reasonable expenses. He follows organic principles so he can get desired produce throughout the year, of exotic vegetables.
          
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