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Infrastructure & Facilities

Warehousing and Packaging

Warehousing and Packaging

We are supported by a highly capacious and sophisticated warehousing unit, which spreads over a large area and is segregated into varied sectors. In this unit, we are easily able to store our consignment in best possible manner for maximum time period and without any defect. Moreover, we have hired a team of talented warehousing personnel, who keeps the proper record of incoming and outgoing of the consignment. Besides this, our packaging experts use premium quality packaging material to pack our range, with a sole aim to protect them from any defect during delivery.


Some characteristics of the facilities provided by us include:


  • Spacious
  • Rodent free
  • Highly automated
  • Fire safety arrangements
  • Well connected to ports/ roads/stations 

Customization Facilities

Customization Facilities
One of the most obvious but equally difficult to achieve objective of mass customization is profit realization and especially, when we compare traditional manufacturing cost with mass customized cost. The purpose of mass customization is to keep cost low to match those of standardized items, conceptualized, and manufactured and delivered under traditional mass production approach. Another important objective of mass customization is to achieve higher level of consumer satisfaction. Any new concept, technique or facility takes its own time to achieve the break even point and same is true here also. Assuming an organization, who is already into apparel manufacturing and selling them through retail outlet and company owned stores also, may want to adopt mass customization by putting dedicated resources. In the initial years of operation the prime purpose of company should be to achieve consumer satisfaction rather than profit realization because once decent level of awareness among customers regarding this initiative is achieved, there will be rapid pace on the path of breakeven and then profit realization. For mass customization, one of the most common assumption is that customer is well educated with right mix of creativity and clarity. The clarity in the product conceptualization is required to make his / her style in tune with the creativity. In a traditional buying, consumers perceive the product; they can feel it, touch it before Mass Cost Drivers Customization • Value Add asking for Premium • Additional Investment in Information Technology Relationship Management: • Trust Building Promotional Activities • Customer Service Centres • Individualized Distribution Cost • Cost involved in Sales and Customer Interaction Manufacturing Costs: • Increased Set up Cost • Increased Inventory in Component Form • Additional Investment in Flexible Production units • Increased cost in Mfg because of Specialization Cost Savers / Potentials • Decoupling: Postponing production activities until order is confirmed. • Reduction of Inventory in Distribution chain • Safety Stock Reduction • Reduction of Fashion Risk • Elimination of Development Costs • Reduction of Planning complexity • Elimination of Over-Capacity Required • No Bull whip Effect • Better Channel Management: No Lost Sales & Markdowns Customer Centered Cost Savers: • Access to Sticky Information: More accurate information on market demands • Increased Loyality from Customers • "Re-Use" of existing customer for additional sales leading to lesser marketing expenses • Reduction in Customer Acquisition Cost 14 they make buying decision. On the other hand, success of mass customized product is up to the right judgment of an individual who can visualize the end product correctly. So when we look at the challenges in the mass customization space, apart from business processes realignment, technological up-gradation across the value chain, organizational restructuring and business partner’s synergies, consumer’s knowledge can also be one of the crucial challenges.

Wide Distribution Network

Wide Distribution Network
Distribution channels are pathways along which products travel from producers and manufacturers to ultimate consumers. They are routes along which products, information, and finance flow. While some manufacturers deal directly with their customers, most manufacturers use a distribution channel to take products to consumers. Considerable thought, effort, and investment are required to create and maintain a distribution channel. Channel margins and the expense of sales efforts in managing channels can form a substantial proportion of total marketing costs. An effective channel can be a source of strategic advantage for companies. Channel design and channel management are therefore important elements in a company''s competitiveness. Channels are also important from a public policy perspective since they employ a large number of people and are critical to the unhindered availability of food items and other products to customers across the socio-economic spectrum. Although channels are very important, little research exists about Indian distribution channels. This note and the accompanying round table presentations therefore attempt to focus on distribution channels in India, especially on the challenges that companies in India face in designing, constructing, and managing distribution channels. The aim is to identify important challenges, examine the relevance of research findings, and develop an agenda for future channel related research in India.

Production Facility

Production Facility

Garment factory work (tailoring, cutting cloth, fixing buttons, finishing, checking, ironing, packing) is repetitive and monotonous, involving long hours sitting or standing in one position. A 2008 study by Cividep on the Bangalore garments industry reported that nearly half the respondents from among women workers complained of backaches and breathing problems linked to their work.

“I suffer from backache, leg and knee pain due to constant bending over the table to see the needle and running the machine with my leg,” says Shylaja, a worker interviewed for the study.

Injuries are common, especially puncture wounds from needles on the fingertips and nails as the cloth is passed through heavy vibrating mechanized machines. A worker can ill afford to report this as she may be declared unfit and removed from the job. In cases of severe puncture wounds through the tips of the fingers, women have had to be hospitalized and have had to stay away from work for at least a month.

Mechanization brings with it noise; there are no studies or regular checks to detect sound-induced hearing loss. Noise is also a known risk factor for stress.

Very few workers get masks to wear during work. They are constantly engulfed in the fluff of cut pieces of cloth. Women complain of tightness in the chest, breathing difficulties, allergic sneezing, persistent coughs and runny noses. There were no official statistics available at the Employees State Insurance scheme (ESI) or its management on the prevalence of respiratory problems or byssinosis, although illnesses like asthma and tuberculosis are frequently reported. The ESI medical officer, in conversation with activists of the Garment Mahila Karmikara Munnade (Garment Women Workers Front), expressed concern over the fact that 80% of all tuberculosis patients registered with the ESI are garment workers.

Workers contribute to the ESI scheme and are entitled to accessible healthcare and social benefits. But this is not the case in practice.

Long hours of sitting, very little water intake, and the fear of going to the toilet causes constipation and piles. In some sweatshops, supervisors keep a check on the number of times a worker takes a toilet break. If it is frequent the worker is asked to leave the job as it is believed speed of production is hampered. As a result, many workers do not drink much water.

The triple burden of household work, looking after children and being productive in the job has a longstanding effect on women’s health. They skip their morning meal to rush to the factory, they skip their lunch if there is pressure to meet targets at work, and, when they get home in the evening, the responsibilities of cooking, cleaning and caring take precedence. Shyla says: “We are always on the run; we eat just to satisfy our hunger pangs. It is so difficult to sit down and eat peacefully!”

This circle of hard work, irregular food habits, reduced food and water intake and limited resources in the context of the gendered role of women leads to undernourishment. Anaemia among women garment workers and complaints of gastric ulcers are very common.

Under the Factories Act, crèche facilities, drinking water facilities, and a canteen have to be made available to workers. Often crèches do exist but are under-utilized. Factories provide water, but with no guarantee of its quality. Indeed, in 2004 and 2008 there were outbreaks in Bangalore of gastroenteritis due to contaminated drinking water. In both cases women suffered great physical discomfort, but no action was taken by the regulatory authorities to put in place a mechanism to monitor the quality of drinking water. In many factories, canteens are poorly ventilated and too small to accommodate all the workers. As a consequence, women are forced to sit and eat on the roadside or in an adjoining space.


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D TO D LIFESTYLEH-18-A, Ram Nagar Extension, Swej Farm, Opposite Durga Marriage Garden, Jaipur-302019, Rajasthan, India

Dilip Jain (Manager)

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