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RG Marketing Consultancy

Thammanam, Kochi, Ernakulam, Kerala

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RG Consultancy provides 'independent' management and marketing consultancy services to organisations in Kerala and all over India to cater to the growing demand for professional management and marketing consultancy. Our impartial and objective advice and support continues to deliver genuine business benefits for clients that value RG Consultancy’s pragmatic, trustworthy and cost effective approach. This success is found in the experience and skills of our consultants who combine best practice methodology with perceptive insight to assure robust solutions of the highest quality and integrity. RG Consultancy expertise in giving time bound solutions and has been widely recognised in diverse industries such as Marketing field, Accademic Institutions, Paint manufacturing company, IT industry, Consumer products, Sanitory product, Water meter manufacturing company, Property developers, Consumer durables and Space marketing.+ Read More

Nature of Business

Service Provider

Total Number of Employees

Upto 10 People

Year of Establishment

1997

Annual Turnover

Rs. 50 Lakh - 1 Crore

Marketing Services

Marketing Services

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To keep consistency in making profit and maintain an upper hand in the competitive scenario, an organization must conduct analysis from time to time. A thorough understanding of the organization is important to identify its weak points and strong holds. As a first step towards analysis, RG Consultancy, studies the establishment effectively. Due importance is given to organizational structure, functioning methodology, employee relations, customer satisfaction, profit, and the current status of the organization in the industry. A SWOT analysis is done and the company’s strengths, weaknesses, opportunities and threats are identified. After that, a master plan is charted out which includes steps to retain strengths, eliminate weaknesses, increase opportunities and solutions to avoid potential threats. Then a time frame is set and the plan is implemented. Timely reviews are conducted and evaluations are made on the performance of the organization.

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At times it becomes necessary for an organization to do a total revamp of its system in order to increase the efficiency level. RG Consultancy approaches restructuring as a prerequisite to better performance and more profitability. Most often the need for restructuring arises when the competitive environment changes. The working methodology of RG Consultancy in restructuring a company is based on a series of set procedures. Basic problems of the organization are identified first and specific action plans are meticulously worked out and implemented. Separate plans are worked out for long term and short-term results with respect to the performance of the company. Moreover, we give special emphasis on drawing out the untapped potential of the employees of the concerned company, thereby equipping them to get accustomed to the changed situation easily.

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The key to success of an organization lies in its ability to adapt itself with the changing times. Globalization, unpredictable economy, varying business environment are all factors that can seriously affect the existence of an establishment. As a result of constant change in every walk of life business requirements are always within the purview of change. A company can survive only if it caters to the changing needs of its existing and potential customers. RG Consultancy offers services pertaining to change management and allied areas. For a client, we conduct an extensive study of the organization and evaluate its performance with respect to the market trends. After that we design business models, keeping in mind the long-term requirements of the company. Particular care is given in finding out the hidden risks and threats to the company, both immediate and in the future.

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Increasing pressures from competition, economy and customer requirements are forcing more and more companies to outsource their non-core functions to competent external agencies. Jobs that were once done by the company itself are now being done for them by firms specialized in that particular job, that also at a much lower cost. Outsourcing helps the company to get quality service at a cheaper price, thus enabling the company to divert its resources to other productive channels. RG Consultants helps our clients to create a successful outsourcing strategy that allows them to get the maximum output from the minimum input. We offer consultancy services for outsourcing, including offshore outsourcing, encompassing all aspects of business.

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Due Diligence Services

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Due diligence is one area where a company needs an expert assistance to reach certain critical decisions. An activity like investment, consolidation, takeover, diversification of business etc. requires a serious research before the final step is taken. This becomes all the more important in the present era, when business interests are going global and partnerships and mergers have become a commonplace affair. RG Consultancy is into due diligence service and we guarantee our clients a trustworthy report towards the best interest of the company. Our team is specially trained to find out for our client the facts about a company’s worth, financial status, liabilities, reputation in the market, its legal history etc. We also give an analysis about the possibilities and prospects of future growth for our client, especially in the case of mergers and takeovers.

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RG Consultancy conducts a detailed study of all departments and individuals in an organisation and advises on changes that could enhance the performance of individuals as well as the departments. Management audit helps in increasing the efficiency of the organization as a whole by pinpointing the inadequacies and loopholes and correcting them with new methods and systems resulting in maximum utilization of the resources of an organisation.

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Industries in India in general and Kerala in particular have been facing an uphill task in building a motivated, committed and result oriented sales force. RG Consutancy specializes in Frontline Sales Management .With the vast experience of Mr.Rajan George who has been associated with various leading companies, RGC has successfully provided integrated solutions in sales management for many Organisations. This has resulted in acclerating sales growth, building sound practices, improving sales productivity, managing complex cycles and maximizing the potential of the sales force.

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RG Consultancy provides integrated client-specific solutions for effective Marketing Communication of an organisation. RG Consultancy identifies the advertising objectives, evolves the strategies and selects the right ad agency for the client. Campaign and media planning are done to maximize the impact on target audience. By constantly monitoring the impact of the advertising, RG Consultancy helps to achieve the marketing potential of the client.

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After conducting a thorough research and analysis, RG Consultancy prepares a marketing strategy that suits our client. A step-by-step procedure is worked out, taking into account the present and future target markets of the company. A clear picture is obtained as to how the strategy must be implemented. A time frame is also set to implement the plan and specific evaluation methodologies are worked out to assess the strategy.

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The implementation phase of the marketing strategy is very important as it takes time and cooperation of the management and the employees of the company. The core players influencing the implementation in the company are identified and the whole exercise is discussed with them. During the implementation process RG Consultancy acts as a monitoring agency and after each phase of execution, evaluations are made to find out the progress of the process.

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For a business establishment to be successful and profitable, it must be market and customer oriented. Elaborate projects and constant up-gradations are required to keep the competency level of a company intact and deliver products and services, which are satisfactory to the customer. A detailed understanding of customer-behavior and preferences is required to give what the customer really wants. For our clients, RG Consultancy does researches and studies about their customer base, customer preferences and customer satisfaction. Then customer oriented marketing strategies are planned and developed in order to increase the customer satisfaction level. The strategies are then implemented and constant evaluations are done.

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Customers are the greatest assets of any business organization. No industry can survive without the support of a loyal customer base. So it becomes necessary for a company to retain the existing customers even while making new ones. But in the context of free markets and intense competition the need for retaining every single customer has become all the more important and crucial. Companies must device strategies that are meant to retain their loyal customers, keeping in view their changing needs and preferences. We, at RG Consultancy, develop tailor-made customer loyalty solutions for each of our clients, taking into account their nature of business and target customers.

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Sales Training Services

Sales Training Services

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Management Consultancy Services
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Market Segmentation & Account
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Strategic Marketing Planning Services
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Management Auditing Services
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