Rudi Mutlti Trading Company Limited

We are counted among one of the most reputed suppliers, exporters and traders of Spices, Grains & Pulses and Electric bulbs. Procured from the reputed and certified vendors, these products are delivered to the 14 districts of Gujarat through a rural retail network . We deliver these products to the hospitals, hotels, offices and retail chins such as Suvidha and Godrej Aadhar.

The products offered by us are:

Some features of our products:

• Hygienically processed
• Free from adulteration
• Rich aroma
• Tangy flavour
• Rich in therapeutic properties

All our painstaking efforts are directed towards fulfilling our vision, accomplishing our mission and achieving our objectives. We envision the following:

• Provide direct market access to small and marginal farmers
• Link up the small farmer to the end customer
• Rotate the capital within the village, thereby strengthen the village economy

The mission we try to accomplish is:

• Establish RUDI as a national brand over a period of next 10 years
• Increase the range of processed agro commodities under the brand “RUDI”, to include more value added products that would yield better returns on the investment
• Achieve profitability in first year and achieve a sales turnover of Rupees 15 crores within the first five year
• Tie-up with large retailers and bulk buyers for enhancing the market for RUDI products

We strive to achieve the following objectives of our company:

• To provide multiple employment opportunity to rural women,
• To make available goods of regular use to the rural consumer
• To provide market linkage to small and marginal farmers and other rural producers group
• Reduced incidental expenses
• Availability of good quality agricultural and non-agricultural products to the rural consumers at affordable prices and required quantity
• Elimination of middlemen
• Better earning for the producers and thereby socio economic development of the underprivileged rural people

We have developed a marketing strategy for reaching to the maximum number of customers in India and outside it. Our developed excellent marketing plan has enabled to target the audience in the best possible manner. This plan has following four phases:

Production

• The agro commodities will be produced by rural producers and RMTCL will purchase processed and packaged product from District Associations
• Other products that are required by rural consumers will be sourced through tie-up with companies/suppliers with more than one supplier for a particular commodity

Promotion

• Promotion of Rudi brand will be done as a “Value for Money” brand
• Agro commodities will be promoted as
• “Pure”
• Produced by “rural women”
• “Near Organic” in nature

Pricing

The current “cost plus” pricing system of our organization needs to be rationalized and has to be fixed keeping in mind the market prices. The new system will have:

• Different Prices for Rural and Urban consumer
• Different margin for different product

Breakup of sales

The sales have to be achieved in the following proportion:

• 40% sale through RUDI Ben
• 10% sales through “Aagewan Bens”
• 50% sales to institutional buyers

For offering maximum benefit to the small and marginal framers, we deliver our products through a trustworthy and reliable marketing channels. We make sure that our products are dispatched to the users' end through these channels whether the client is a retailer or wholesaler. Our marketing channels are as below:

We have employed hard-working & dedicated professionals in our team after the strict verification of their educational qualifications, industrial experience and work skills. Our team members make a healthy business relationship with the clients and this assists these professionals for understanding their exact needs and strive hard for fulfilling the same. These team members maintain a friendly working environment and support one another in their respective areas of work. They get trained by attending several workshops & training sessions on a regular basis to improve their existing work skills and keep themselves updated with the current market trends.

The professionals of our team:

• Administrative professionals
• Sales & marketing executives
• Procuring agents
• Quality controllers
• Warehousing & packaging experts
• Skilled and non-skilled workers