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Rudi Mutlti Trading Company Limited

Backed by the industry experience of 11 years, we have made a respectable position in the market as a Supplier and Trader of Spices, Grains & Pulses and Electric Bulbs. We offer Cumin Seeds (Jeera), Coriander Powder, Fenugreek (Methi) Seeds, Chilly Powder, Salt, Tea, Sugar, Ajwain Seed, Sambar Masala and Garam Masala. Further, we also offer Mustard Seeds, Cereals Grains & Pulses and Electric Bulbs. Procured from the certified and reputed vendors of the market, these products are appreciated for their purity, freshness, high nutritional value and energy efficiency.

We are supported wit a team of competent professionals, which assists us in procuring products, packaging in customized packs, storing and delivering the same. These professionals of assist us in managing the entire business operation and meeting with the clients requirements for both products. Further, these professionals ensure us that the consignments are delivered to the clients with proper packaging within the stated time frame. Our client-centric approach, honesty and other factors have helped us in maintaining the wide client base in the all over India.


Basic Information

Nature of BusinessManufacturer
Additional Business
  • Exporter
  • Trader
Company CEOUma Devi Swaminathan
Total Number of Employees51 to 100 People
Year of Establishment2007
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 5 - 10 Crore

Trade & Market

Export Percentage20-40%

Company USP

Primary Competitive Advantage
  • Good Financial Position & TQM
  • Large Product Line
Quality Measures / Testing FacilitiesNo

Statutory Profile

GST No.24AADCR8505M1Z5
CIN No.U52209GJ2007PLC052134

Packaging/Payment and Shipment Details

Customized PackagingYes
Payment Terms
  • D/A
  • D/P
Payment Mode
  • Cash
  • Cheque
  • DD
Shipment Mode
  • By Air
  • By Cargo
  • By Road
  • By Sea

Product Portfolio

We are counted among one of the most reputed suppliers, exporters and traders of Spices, Grains & Pulses and Electric bulbs. Procured from the reputed and certified vendors, these products are delivered to the 14 districts of Gujarat through a rural retail network . We deliver these products to the hospitals, hotels, offices and retail chins such as Suvidha and Godrej Aadhar.


The products offered by us are:









  • Cumin Seeds (Jeera)

  • Coriander Powder

  • Fenugreek (Methi) Seeds

  • Chilly Powder

  • Salt, Tea, Sugar

  • Ajwain Seed

  • Sambar Masala

  • Garam Masala

  • Mustard Seeds

Grains And Pulses

  • Cereals Grains & Pulses

Electric Bulb

  • Electric Bulb


Some features of our products:


  • Hygienically processed
  • Free from adulteration
  • Rich aroma
  • Tangy flavour
  • Rich in therapeutic properties
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Vision, Mission and objectives

All our painstaking efforts are directed towards fulfilling our vision, accomplishing our mission and achieving our objectives. We envision the following:


  • Provide direct market access to small and marginal farmers
  • Link up the small farmer to the end customer
  • Rotate the capital within the village, thereby strengthen the village economy



The mission we try to accomplish is:


  • Establish RUDI as a national brand over a period of next 10 years
  • Increase the range of processed agro commodities under the brand “RUDI”, to include more value added products that would yield better returns on the investment
  • Achieve profitability in first year and achieve a sales turnover of Rupees 15 crores within the first five year
  • Tie-up with large retailers and bulk buyers for enhancing the market for RUDI products



We strive to achieve the following objectives of our company:


  • To provide multiple employment opportunity to rural women,
  • To make available goods of regular use to the rural consumer
  • To provide market linkage to small and marginal farmers and other rural producers group
  • Reduced incidental expenses
  • Availability of good quality agricultural and non-agricultural products to the rural consumers at affordable prices and required quantity
  • Elimination of middlemen
  • Better earning for the producers and thereby socio economic development of the underprivileged rural people
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Vendor Base

We are very proud of being associated with the wide vendor base, which is made very carefully after a strict market researches. With the support of procuring agents, we do a lot of market researches and then select our vendors. We make a detailed report on their use of raw material, processing facility, production capacity and past client list. Further, we examine the delivery schedule of our vendors that make us sure in meeting with the bulk demands as per our clients' requirements.

Marketing Plan

We have developed a marketing strategy for reaching to the maximum number of customers in India and outside it. Our developed excellent marketing plan has enabled to target the audience in the best possible manner. This plan has following four phases:




  • The agro commodities will be produced by rural producers and RMTCL will purchase processed and packaged product from District Associations
  • Other products that are required by rural consumers will be sourced through tie-up with companies/suppliers with more than one supplier for a particular commodity




  • Promotion of Rudi brand will be done as a “Value for Money” brand
  • Agro commodities will be promoted as
  • “Pure”
  • Produced by “rural women”
  • “Near Organic” in nature




The current “cost plus” pricing system of our organization needs to be rationalized and has to be fixed keeping in mind the market prices. The new system will have:


  • Different Prices for Rural and Urban consumer
  • Different margin for different product


Breakup of sales


The sales have to be achieved in the following proportion:


  • 40% sale through RUDI Ben
  • 10% sales through “Aagewan Bens”
  • 50% sales to institutional buyers
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Marketing Channel

For offering maximum benefit to the small and marginal framers, we deliver our products through a trustworthy and reliable marketing channels. We make sure that our products are dispatched to the users' end through these channels whether the client is a retailer or wholesaler. Our marketing channels are as below:


Retail sale

Through Rudiben in villages:

Through retail outlets in rural as well as urban areas

Whole sale

Institutional sales

Internal partnerships

SEWA Bank (Annapoorna Scheme), AROGYASEWA

External partnerships

Govt. Mid Day meal, NDDB etc

Bulk sales

Hotels, Hospitals, hostels and canteens of offices

Retail chains like “more”, “SUVIDHA”, “Godrej Aadhar”


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Our Team

We have employed hard-working & dedicated professionals in our team after the strict verification of their educational qualifications, industrial experience and work skills. Our team members make a healthy business relationship with the clients and this assists these professionals for understanding their exact needs and strive hard for fulfilling the same. These team members maintain a friendly working environment and support one another in their respective areas of work. They get trained by attending several workshops & training sessions on a regular basis to improve their existing work skills and keep themselves updated with the current market trends.


The professionals of our team:


  • Administrative professionals
  • Sales & marketing executives
  • Procuring agents
  • Quality controllers
  • Warehousing & packaging experts
  • Skilled and non-skilled workers
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Why Us?

We have become the first choice of our customers by offering superior quality products within the stipulated time frame. Our faith in honesty enforces us in dealing our business process transparently and has supported in wining the trust of the clients. By following client-centric approach and practising ethical business policies, we have been able to maintain the wide client base. The other factors behind our success are:


  • A team of competent professionals
  • Large number of products
  • Total quality control policy
  • Ethical business policy
  • Wide distribution network
  • Transparent dealings
  • Timely delivery
  • Quick response
  • A large vendor base
  • Customized packaging
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