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144188195215245280

Rusicaa Trends Private Limited

Jamshedpur, Jharkhand

| GST  20aaicr3229h1zo

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Factsheet

Basic Information

Nature of BusinessManufacturer
Additional BusinessWholesaler
Company CEODoman Chandra Tudu
Year of Establishment2013
Legal Status of FirmPrivate Limited Company

Statutory Profile

GST No.20aaicr3229h1zo
CIN No.U74999JH2017PTC010033

About The Company

Rusicaa is a social initiative to connect the tribal communities with the mainstream population of India, through art, culture, and lifestyle. It all started in 2013, in Hiktu, a small village near Jharkhand, when Doman Tudu, a NIFT graduate, took the onus of developing his community members and that of other ethnic tribes around the country.

Even after 70 years of independence, about 104 million of ethnic tribes in India have been living in the shadows and in geographical and cultural isolation. For the generation, their distinct tradition, practices, and beliefs have kept these communities at bay.

And that ignited an idea for Doman and his father, Ram Prasad Tudu- an assistant geologist, to bridge the gap between these two worlds. Doman turned the distinctiveness of his community into their strength and brought out the hidden artistic potential of the tribal masses through music, apparel design, handicrafts, films, photography and other lifestyle products.

Thus, with the right training and discovery, Rusicaa has unraveled a treasure trove of world-class talent, right in our own backyard.Read More

Our Vision

The vision of Rusicaa is reflected through its logo. Our brand identity is derived from the Santhali mythology which says that the world was created by two swans who protect its people. Taking cues from the folklore, Rusicaa developed as a brand with a vision to uplift the spirit of the folk communities. By providing them with the right socio-economic platform and resources, Rusicaa encourages tribe members to participate in business, trade and artistry, so they can bring themselves on the forefront of the society and contribute immensely to the development of our nation.

Our Mission

Rusicaa aims to become a leading name in fashion and lifestyle, that exudes ethnic charm and has an original tribal touch. By blending innovation with tradition, and supporting it with technology, we have embarked on a mission to make Indian tribal products available to the world.

Our Team

Our journey started with two members but soon it gathered recognition and support from patrons, investors and clients, who shared our vision and joined us on this remarkable adventure.

Doman Chandra Tudu, Director & CEO
Email: doman@rusicaa.com

A graduate in Apparel Technology from NIFT (National Institute of Fashion Technology), Bengaluru, Doman has the artistic skills and technical prowess to bring about a paradigm shift in fashion trends. Working in the garment industry for 5 years, with leading names, Doman acquired market knowledge and business insights which he would eventually translate into realizing his dreams. A visionary and an entrepreneur, Doman shaped Rusicaa to become the pride of his Santal community and a foundation for Indian tribal art forms and boost the social presence of tribal communities of India.

 

Salge Tudu, Director
Email: Salge@rusicaa.com

A Master’s in History, Salge has been the flag bearer to this noble thought, hand-in-hand with Doman Tudu. Being a history major, Salge understands the intricacies of the Santhal culture and their tradition which helps shape the brand and pave the way for people to join this venture. Family, partner and a visionary, Salge has endless contribution to this social initiative and foresees a glorious future for the tribal communities of India. She believes, her insights and understanding of her own community and of similar ethnic groups will help in taking the brand to the next level.

 

Dr. Sanjay Patro
Academic marketing specialist, XLRI Jamshedpur

 

Manjul Kumar
Ex-banker with SBI, Communications & Branding professional

Dr. Mita Tarafder
Senior Principal Scientist, CSIR-NML & Social Entrepreneur

Padma Shri Mukund Nayak
Renowned Nagpuri artist of Jharkhand and a recipient of
Padma Shri Award, 2017

Uday Shankar Jha
Chief Advisor and Executive Strategist: Projects and Consultation

Ritesh Sundi
Business Development

Jaikee Jaiswal
Technical Head

Shilpa Prabhakar
Fashion Designer, NIFT Chennai

 

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