|Nature of Business||Manufacturer|
|Company CEO||Doman Chandra Tudu|
|Year of Establishment||2013|
|Legal Status of Firm||Private Limited Company|
About The Company
Even after 70 years of independence, about 104 million of ethnic tribes in India have been living in the shadows and in geographical and cultural isolation. For the generation, their distinct tradition, practices, and beliefs have kept these communities at bay.
And that ignited an idea for Doman and his father, Ram Prasad Tudu- an assistant geologist, to bridge the gap between these two worlds. Doman turned the distinctiveness of his community into their strength and brought out the hidden artistic potential of the tribal masses through music, apparel design, handicrafts, films, photography and other lifestyle products.
Thus, with the right training and discovery, Rusicaa has unraveled a treasure trove of world-class talent, right in our own backyard.Read More
Doman Chandra Tudu, Director & CEO
A graduate in Apparel Technology from NIFT (National Institute of Fashion Technology), Bengaluru, Doman has the artistic skills and technical prowess to bring about a paradigm shift in fashion trends. Working in the garment industry for 5 years, with leading names, Doman acquired market knowledge and business insights which he would eventually translate into realizing his dreams. A visionary and an entrepreneur, Doman shaped Rusicaa to become the pride of his Santal community and a foundation for Indian tribal art forms and boost the social presence of tribal communities of India.
Salge Tudu, Director
A Master’s in History, Salge has been the flag bearer to this noble thought, hand-in-hand with Doman Tudu. Being a history major, Salge understands the intricacies of the Santhal culture and their tradition which helps shape the brand and pave the way for people to join this venture. Family, partner and a visionary, Salge has endless contribution to this social initiative and foresees a glorious future for the tribal communities of India. She believes, her insights and understanding of her own community and of similar ethnic groups will help in taking the brand to the next level.
Dr. Sanjay Patro
Academic marketing specialist, XLRI Jamshedpur
Ex-banker with SBI, Communications & Branding professional
Dr. Mita Tarafder
Senior Principal Scientist, CSIR-NML & Social Entrepreneur
Padma Shri Mukund Nayak
Renowned Nagpuri artist of Jharkhand and a recipient of
Padma Shri Award, 2017
Uday Shankar Jha
Chief Advisor and Executive Strategist: Projects and Consultation
Fashion Designer, NIFT Chennai