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Books Publishing Services

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Electric Circuits, Magnetic Circuits, AC Circuits, Single Phase Transformer

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Exports and Imports, International Business, Marketing Management, Statistics, Research Methodology, Communication Skill, Information Technology, Indian Economics, Accounts, Financial Management.

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Description:
Designing Research Proposal, Designing Research in Different Methods of Research, Sources of Information for Research, Methods of Data Collection, Review of Literature:An Overview, Writing Review of Literature, Skills for Research Writing, Making Effective Presentation, Ethics of Research, Bibliographical References, Testing of Hypothesis in Research, Research Report Writing, A Bird’s Eye View of Statistical Software Package ‘R’, Effe=ctive Use of ICT in Research.

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Marketing Management

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Section A: Concepts and Applications, Marketing Plan, Analysis the Market, Product Management Pricing Strategies.
Section B: Marketring Communication, Distribution Strategy, Marketing of Services, Relationship, Marketing and E-Business, Monitoring and Controlling.

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ISBN: 978-93-81432-02-0
Price: 250/- Edition: 2011
Size: 7X9 Pages: 158

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Description:

Section - A: Framework of Retailing, Section - B: Retailing Strategy, Section
- C: Merchandise Management :, Section - D: Retail Marketing, Section - E:
Managing Retail,
Section - A: Framework of Retailing Chapter:1, Introduction to Retailing,
Chapter: 2 Classification of Retailers -,
Section - B: Retailing Strategy - Chapter: 3 Retail Strategy -Retail Strategy -
, Chapter: 4 Retail Location & Site Analysis - Chapter: 5 Technology in retail,
Chapter: 6 Customer Relationship management -,
Section - C: Merchandise Management -Chapter: 7 Merchandising Planning -
, Chapter: 8 Buying Merchandise, Chapter: 9 Evaluating Merchandise
Performance, Chapter: 10 Category Management -,
 Section - D: Retail Marketing -Chapter: 11 Retail Pricing -, Chapter: 12
Promotional Strategy- Chapter: 13 Retail Branding -,
Section - E : Managing Retail, Chapter: 14 Supply Chain Management,
Chapter: 15 Store Lay-out, Design, and Visual Merchandising -, Chapter: 16
Customer Service

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