We began small to make a big impression.
In 1974, LP Narayana Reddy opened a small music store in Bangalore and aptly named it Sangeetha. After seven years, his son Subhash Chandra joined him in his business. By then, the store had moved on from selling gramophone records to selling televisions. Later, it was the turn of computers (1985) and pagers (1995).
The turning point for Sangeetha was 1997. That’s when it became Sangeetha Mobiles, because we decided to only sell mobile phones and have stuck to it till date. Around the time, SIM cards were sold to consumers through direct marketing agents who directed them to the grey market for buying handsets. However, Sangeetha encouraged consumers to buy the SIM card and the handset under one roof even though it was more expensive than the grey market. But, there was the Sangeetha advantage: the phones were genuine and came with a bill and the manufacturer’s warranty.
The real secret to our growth story? We offer something that you can only expect from Sangeetha: Peace of Mind.
Sangeetha became the first Hutch retail shop in the country way back in 2002. Today, we have over 320 showrooms across Karnataka, Andhra Pradesh, Tamil Nadu, Pondicherry, Delhi, Chattisgarh and Uttarpradesh. We have 180-plus showrooms in Karnataka alone. We are the only retailer in the country that has over 100 stores in a single city.
That’s not all. In January 2012, Sangeetha Mobiles beat Pantaloons and Godrej to win the award for ‘excellence in customer service’ at the second Economic Times Retail Awards. We were picked out from not just among other mobile phone sellers, but spanning the entire retail fraternity, and across all the products and categories.
Our Happiness Pack also offers a 30-day price protection. 365 days physical damage protection 365 days theft protection offering customers complete happiness.
Today, we don’t sell mobiles. We sell ‘customer experience’ and strongly believe in CARE – Customers Are Really Everything. It was the ‘Trust factor’ that got us here in the first place. We understand the value of emotions. Which is why, we are market leaders in a ‘do or disappear’ business. Our guiding philosophy has always been to create an experience of belongingness by delivering technology that touches, improves and empowers the lives of our customers.+ Read More
Nature of BusinessRetailer