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Insights

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Digital Entertainment

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We Scenario located in New Delhi. We offer Brand Consulting, Social Business, Insights, Digital Entertainment.+ Read More

Nature of Business

Service Provider

Insights
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Insights

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The future of research is in real-time listening and conversations to understand people, brands and the ever-changing environment in which we operate; in anticipating scenarios and in leveraging technology to scale; in powerful story-telling of great insights; in spotting big changes and not just small linear innovation.

  • Brand Vibrancy Scores
    • Moving away from vanity indices, Brand Vibrancy Score measures the social sentiment score vis-à-vis your competition or specific goals, to determine the effectiveness of social conversations around your brand versus peers
  • Brand monitoring
    • We use sophisticated technology tools to listen into millions of conversations on live web channels like Twitter, Facebook, blogs, forums and websites to help you separate noise from signals and draw rich insights – identify influencers; conversation hubs; to see how you are faring versus competition; identify potential crises and opportunities before anybody else.
  • Celebrity Audits
    • Our in-depth audits helps you take decisions about which celebrities are the best match to endorse your brand.
  • Go-to-market insights
    • We help you gauge the mood of the market and consumers, and of your competitors’ initiatives all throughout your product launch journey, and aid you in crafting a go-to-market strategy for your product.
  • Video diaries and ethnography
    • Deep insights into the evolving role that our category is playing/ will play in the consumers life – how they consume, interact with our category today; what are areas that need smoothing; disruptive changes – opportunities and threats – captured in crisp video format for easier consumption

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Digital Entertainment
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Digital Entertainment

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The changed dynamics of an always-on world of digital entertainment has, on one hand, resulted in an on-demand market for content and on the other has created an unprecedented opportunity for talent to directly reach and build an audience.
Talent spotting and positioning
We spot the stars and entertainers of this generation, and showcase them to the world by defining their personal brand and their digital and online presence, creating a uniquely distinguishable and memorable persona.
Talent development and promotion

We develop talent, and building lasting brands with engaged audiences. We provide everything artists need to grow – advice from digital experts, build-grow-manage the community, as well as the technology and data to diagnose user data and leverage to that to drive growth across geographies and platform.

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Brand Consulting

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In the changed, connected world that’s evolving faster than ever before, Purpose and Participation are defining the future of brands. Brands for the future are earning the trust and love of their stakeholders by listening to and understanding them, by putting conversations and story-telling the center, by leveraging new technologies to drive participation and engagement and by working together with the community.
Brand Strategy and Positioning
The meaning of our brand today
The unique role we want to play in the lives of our consumers and stakeholders
How will we speak, be seen and the unique experiences we will create
Cultural Movements
In times of values driven marketing, and empowered by new wave technologies that bring people together, visionary brands and organizations are crafting outside-in cultural movements, sometimes playing mood agents, sometimes change agents. They have understood that the future of brand building is in character building. It’s hard work though. Step by step, we become a movement
Strategic Messaging
Messaging that’s simple, as it is differentiated and powerful.

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Social Business

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Digital technologies are enabling organizations to reinvent themselves from silos to one collaborative entity, removing hurdles of physical locations, time-zones, departments and skills and most importantly changing the process of organization building from top-down to across; from vertical to horizontal; from inside-in to outside-in; from linear to exponential.
Social business strategy
While stakeholders look at businesses as one, often enough business often operate in silos. We help mid-sized and large organisations become ‘social by design’ to collaborate on insights, conversations, innovation, driving impact for the business. We do this by creating working-models, processes, frameworks and skills to integrate social into the very DNA across the Corporate Group, Marketing, Communication, Customer Service, Sales, HR and Learning, Innovation and others.
Social media marketing
Blogworks, our Conversation Specialist offering , delivers marketing, communication and research services by strategically leveraging digital and social media to help global brands protect and enhance their reputation, brand value and sales
Now in its 8th year, Blogworks is one of the most respected in the business and works with some of valuable and respected brands
Social content
The perfect marriage of creativity and strategic intent, we deliver rich ‘social content’ ranging from videos, websites, animation, text, infographics. What you see hence is the art, what you don’t is the science of messaging that’s working behind, the 3 tier process that we follow to ensure technical correctness, brand personality and relevance, tone and sharebility.

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Yes, I am interested!

Insights

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The future of research is in real-time listening and conversations to understand people, brands and the ever-changing environment in which we operate; in anticipating scenarios and in leveraging technology to scale; in powerful story-telling of great insights; in spotting big changes and not just small linear innovation.
Brand Vibrancy Scores
Moving away from vanity indices, Brand Vibrancy Score measures the social sentiment score vis-à-vis your competition or specific goals, to determine the effectiveness of social conversations around your brand versus peers
Brand monitoring
We use sophisticated technology tools to listen into millions of conversations on live web channels like Twitter, Facebook, blogs, forums and websites to help you separate noise from signals and draw rich insights – identify influencers; conversation hubs; to see how you are faring versus competition; identify potential crises and opportunities before anybody else.
Celebrity Audits
Our in-depth audits helps you take decisions about which celebrities are the best match to endorse your brand.
Go-to-market insights
We help you gauge the mood of the market and consumers, and of your competitors’ initiatives all throughout your product launch journey, and aid you in crafting a go-to-market strategy for your product.
Video diaries and ethnography
Deep insights into the evolving role that our category is playing/ will play in the consumers life – how they consume, interact with our category today; what are areas that need smoothing; disruptive changes – opportunities and threats – captured in crisp video format for easier consumption.

View Complete Details

Yes, I am interested!

Digital Entertainment

Get Latest Price

The changed dynamics of an always-on world of digital entertainment has, on one hand, resulted in an on-demand market for content and on the other has created an unprecedented opportunity for talent to directly reach and build an audience.
Talent spotting and positioning
We spot the stars and entertainers of this generation, and showcase them to the world by defining their personal brand and their digital and online presence, creating a uniquely distinguishable and memorable persona.
Talent development and promotion

We develop talent, and building lasting brands with engaged audiences. We provide everything artists need to grow – advice from digital experts, build-grow-manage the community, as well as the technology and data to diagnose user data and leverage to that to drive growth across geographies and platform.

View Complete Details

Yes, I am interested!

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