SDB Digital Brandz Private Limited

“Seek, and ye shall find” (King James’ version of the Bible), is the holy motto of the internet now, making even ‘Google’ a verb. And we expect that for every e-search we do, we will be assailed with a plethora of information. But how do we get that information? How do the search engines, like Google, Bing, Yahoo!, Altavista, Rediff and such get access to relevant information, so that we can be bombarded with appropriate results? And similarly, if we have a website, how do we ensure that our web address will be one of the initial ones that the web seeker can click on?
What is Search Engine Optimisation?
Search Engine Optimization (SEO) is the process through which all the information is gathered and evaluated before being offered to the searcher; and it is of utmost importance that every website, in order to be recognized, does SEO. Once a query is made, and the list of websites available, the user usually chooses the top ones, because those are the ones perceived to be most pertinent. How can a web site ensure that it will rank high? SEO is a very potent marketing technique that helps the search engine sniff out your website and drag it to the top, surpassing the others.
Why Search Engine Optimisation is Important?
You do not want your website to go unvisited. After all, your site is your way to connect, advertise, publicise or sell. To ensure that your website is on top of the list, it is imperative that your website is Search Engine Optimized. Or else, there is a good chance that no matter how relevant your site is, it will remain unknown. Your website is your spokesperson in the virtual world. So you need to ensure that it delivers quality communication addressed to your target audience as else you could lose out on valuable traffic who could be converted to potential customers. How We Can Help in Search Engine Optimisation? Being a premier digital branding agency we know what to communicate to whom and when. Our effective digital communication plan will ensure that you gain the maximum visibility in the digital space. One of our key services is to attract visitors to your website. So how do we attract visitors…?

•     Optimization techniques and targeted content
•     Understand the business module and focus on finding out the right profile of target audience.
•     Create relevant and interesting content for target audience.
•     Create content which establishes your brand as an authority in web space.
•     Maintain blogs which help to add continuous relevant content to your site.
•     Use SEO techniques to ensure that your site ranks high for relevant keywords.

With us your website traffic is guaranteed to increase by 100%. You will rank on top of Google for all your preferred local search terms and this will ensure that relevant people visit your website on a regular basis. Hiring us will impart a new lease of life to your website and with us your internet marketing will never be the same again!

Your website is your spokesperson in the online world. It is your virtual shop – the place where you showcase your products and services. So make sure that your digital communication is perfect in your website and it portrays your brand values accurately. So simply hiring any website company will not do – you need to hire communication experts with technological expertise who can create the right platform for you.

"No matter what, the very first piece of social media real estate I'd start with is a blog," says Chris Brogan, founder of New Marketing Labs. Blogs, or web logs, are internet journals published and maintained by bloggers, and have committed followers who not only read, but comment on the same blogs as well as other blogs. Hence, it is an enormously powerful marketing platform as it influences thousands of readers who look up to blogs for commendations and criticism of any product or service, and then may blog about them. Blog marketing should be a major component of an organization's social media marketing strategy. Why a Blog is Important? Any publicity or advertisement of a product, brand, service or website on a blog is considered blog marketing, and goes further to include recommendations, reviews and promotion by readers on the original blog or on other multiple blogs. The advertisements are usually paid for, to the owner of the blog; however, the free publicity that is gained through references and reviews of readers is priceless. Blog advertisements can vary and are not limited to video representations that are made for television. They can be simple texts, text links, banners, audio and video clips, streaming video, flash animation, or whatever the next technology might be. Strategies for Blog Marketing Since blogs are published on various subjects, ad placements should be decided accordingly. The subject of the blog usually decides the readership, and hence blog ads can be tailored to suit the tastes of the reader. A blog is a remarkable way to attain publicity through information and persuasion, attaining exposure fast, especially if the subject catches interest and spirals into a huge wave as thousands begin discussing it on various blogs. This spiral marketing can help build up a good reputation quickly. However, the inverse can occur just as swiftly, as bloggers can be very negative in their blogs, and then the organization will have to deal with the spiralling negative publicity. Blog marketing requires strategizing well, so that the message is not lost amongst the others. It should be simple and clear, so that it is retained by the reader, and will be discussed in other blogs.

While undoubtedly facebook is the most important social media and brand presence there is a must there are other social media channels like pin interest /twitter where you need to be present also. We select the right media channels for you and help you to establish your brand there.

Branding simply means the way of building a positive image for a product or service. Creating an identity distinct from all other movers in the market is what branding is all about. Good advertising and promotional campaigns is what creates a unique brand.

Publishing an article on print, even a decade ago, was considered a task of prestige, by either journalists, or academicians. However, in today's world of multifarious internet platforms, publishing articles is not limited to print any more. Online article publication has given everyone to become a writer/researcher. Anyone and everyone can publish articles, at minimal or no cost, and expect some kind of readership. So does that mean that the importance of publishing online articles has a diminishing value now? Certainly not. Online article publication is still very important, and if you can determine the sites where you will publish, and continue to keep up with the quality of your research and writing, your online articles will become one of your greatest strengths, whether it be marketing, publicity or academia. Why Writing Articles is Important? The ability to write a quality article on any topic shows that you have an in depth knowledge on the subject, and by publishing it online, you will not only be disseminating information, but you will be creating the possibilities of discussions on various web as well as print platforms. And, you will have added another feather to your cap by establishing yourself as a subject matter expert. Online articles on relevant websites will add to your repertoire of accomplishments and verify your credibility in the industry. The Readership In Web The web has a huge readership, with millions of people searching for information, and online articles. There are various publishing platforms as well as different kinds of sites on which you can publish your articles. You have to choose your real estate wisely, so that you can get the maximum readership. Web publishing is instantaneous and you do not have to risk the possibility of a rejection as you might have to, if you are considering print publication. Emails and blogs can be used to publicize your articles free of cost. Your articles can be indexed in databases and listings that can be archived easily. And most imperatively, you will have reached a larger audience, faster, and you will be able to establish your self convincingly.

"A good reputation is more valuable than money" wrote Publilius Syrus in the 1st Century BC, little realizing how true the maxim is today, especially on the net. Individuals and businesses alike, now have to be concerned about their online reputation, and monitor it, to sustain their public image. A bad online reputation can be devastating. Online reputations are more potent than word-of-mouth criticism or praise. Today's net savvy population relies heavily on the internet to make financial transactions, shopping decisions, or travel plans, and hence depends heavily on online commendations. Thus it is imperative for every business and individual to monitor their online reputation. Why to Monitor Your Online Reputation? You need to begin by monitoring what your customers and others are saying about you. You can take the aid of free or paid web applications that can help you by notifying you every time you are mentioned on any social networking site. Tools like GoogleAlerts, TweetBeep, Kurrently, Monitor This, Social Mention, are just a few that will alert you on a separate feed, or on email, every time you are mentioned online, whether on FaceBook, Twitter, or any search engine. There are custom tailored tools available too, that will rank those mentions. Online mentions about your business can be both structured and unstructured, and while the structured ones often come with their own rankings, the unstructured ones could be random. The unstructured ones can be more damaging, if negative, because often negative criticism (especially if combined with an emotive appeal) can spiral into something larger; hence, the importance of monitoring online reputation and managing it. Strategies to Monitor Online Reputation By monitoring your online reputation, you will be able to address all negative criticism timely and aptly, whether by apologizing, or offering incentives; thereby improving your customer service. Positive feedbacks, on the other hand, are excellent publicity tools, as you can publish those in different social media and broaden your reach. If you are an individual, you could be dependent on your online reputation during job searches, as most hiring organizations check the social media before they make their hiring decisions. Thus, monitoring online reputation is a very important facet of your publicity strategy.