Often familiar words and concepts become incomprehensible to business people when prefaced with the letter "e". eMarketing, eBusiness, eCommerce, eLearning, eService, e-This, e-That The list goes on and on.
"E-marketing is a general term for a wide array of activities - advertising, customer communications, branding and relationship-building efforts, loyalty and retention programs, and more - all conducted over the Internet. Much more than creating a Web site, e-marketing focuses more on communicating on line, using a customer-directed dialogue with your company to find new prospects, increasing loyalty and making it easier for your customers to do business with you. In short, we define e-marketing all the things your business does on line to find, attract, win, and keep customers."
Certainly some make sense, but other "e" terms are simply contrived buzz words and of little value. Fortunately the "e" preface appears to gradually be going out of fashion, so making for less constipated communication.
Personally I can't wait to see it go the same way as that inane term "new economy" (At the height of the dot com boom it was almost a like a mantra chant to some, but does anyone use that term today - with a straight face, that is).