Sh Group Hatching Success

The consumption of poultry meat has been steadily on the rise across homes and hospitality. Factors governing the consistent growth in poultry meat consumption include easy availability of the product as well as social acceptance as a protein rich item in culinary tradition.
Vencobb chicken is the most sought in India after considering its high quality and superior characteristics. The breed is the first choice of independent poultry farmers, and has achieved a market share over 80% among independent broiler farmers.
Price affordability of poultry meat by a large section of people and absence of religious taboos (unlike in the case pork) contributed to the rise in chicken consumption. Not surprisingly, today poultry meat is preferred to other meat forms considering the advantages of its price, nutritional values – high protein and low fat – and adaptability of the meat to fit into various culinary preferences in all segments of social, cultural and economic activities.
Though there is a good demand for processed chicken meat, freshly dressed chicken rules the current poultry meat markets in India. The soaring popularity of poultry meat across the homes – both in urban and rural areas – resulted in the poultry industry treading a sustained and promising growth path.
Vencobb broilers fulfil the needs of poultry farmers through its superior genetics and other attributes like fast growth, low feed consumption, disease resistance, high survival rate and excellent adaptability.

BV300 is the result of 30 years of R&D efforts of the scientists of Venkateshwara Hatcheries Group. Over eighty percent of table eggs produced in India are laid by BV300. This breed has been dominating the Indian layer market since its introduction over four decades ago in the Indian market by the Father of Indian Poultry Industry, Late Padmashree, Dr.B.V.Rao.
The ability of its performance viz., early maturity, high & sustained peak over exceptionally long periods, excellent livability, disease resistance, ideal eggshell strength and egg weight, with an extra advantage of less feed consumption per egg has endeared BV300 as the poultry farmers first choice. Today’s BV300 is a product of continuous research and development. It enjoys over 85% market share in India, and over 95% market share in Coastal Andhra Pradesh, due to its consistent performance.