Sinha And Associates

New Delhi, Delhi

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Custom Profile


Vision  :- "To be the most trusted and preferred life insurance provider "


"To emerge as the leading company offering a comprehensive range of life insurance and pension products at competitive prices, ensuring high standards of customer satisfaction and world class operating efficiency, and become a model life insurance company in India in the post liberalization period".


• Trustworthiness
• Ambition
• Innovation
• Dynamism
• Excellence

Multi-Distribution Model

Multi-Distribution Model
SBI Life has a unique multi-distribution model encompassing vibrant Bancassurance, Retail Agency, Institutional Alliance and Corporate Solutions distribution channels.

SBI Life extensively leverages the State Bank Group relationship as a platform for cross-selling insurance products along with its numerous banking product packages such as housing loans and personal loans. SBI’s access to over 100 million accounts across the country provides a vibrant base for insurance penetration across every region and economic strata in the country, thus ensuring true financial inclusion. Agency Channel, comprising of the most productive force of over 80,000 Insurance Advisors, offers door to door insurance solutions to customers.

Key Milestones

Financial Year 11-12:
Awarded the most coveted NDTV Profit Business Leadership Award, twice in a row, 2010 & 2011.
Awarded ‘Most Trusted Life Insurance Brand - II  By The Economic Times, Brand Equity and Nielsen, Most Trusted Brands 2011.
Globally topped the prestigious Million Dollar Round Table (MDRT) for having the maximum number of MDRT members, for three years consecutively.
CRISIL reaffirmed its AAA / Stable rating to SBI Life,  indicating highest financial strength to meet policyholder obligations.
ICRA reaffirmed its iAAA rating indicating highest claims paying ability and a fundamentally strong position.
Won one of the most prestigious quality distinction, IMC Ramkrishna Bajaj National Quality Awards 2011- "Certificate of Merit"
Awarded Silver Shield by ICAI for Excellence in Financial Reporting for FY 2010 – 11 under the Insurance category.
Won  ’Best Presented Accounts Award‘ by The South Asian Federation of Accountants (SAFA), in the Insurance Category for the Annual Report FY 2009-10.
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Corporate Social Responsibility

 Corporate Social Responsibility

SBI Life’s CSR Initiative on World Leprosy Day
Coinciding the World Leprosy Day i.e. 30th January, SBI Life supported a Leprosy Eradication Trust - Loknayak, by donating ambulance.

Mr. Atanu Sen, MD & CEO, SBI Life presenting the ambulance keys to Dr. Jagdish Samant, International Award Winner and Founder of Loknayak Jayaprakash Narayan Leprosy Eradication Trust

SBI Life’s CSR Initiative - Enabling Mentally Challenged Children
SBI Life participated in Mumbai Marathon 2013 to support mentally challenged children through its CSR partner - Swayamsiddh.

Mr. Atanu Sen, MD & CEO presented the contribution cheque for SBI Life’s CSR Initiative to Dr. Vandana Mehta, Swayamsiddh - CSR Partner for enabling mentally challenged children in the presence of Mr. Sudhin Roy Chowdhury, Member (Life), IRDA.


SBI Life offers a wide range of services to you where not only you can track your account, generate premium online. Also you can now pay your premium online with our Electronic Clearing Service (ECS) which is convenient and minimizes time & effort. Click on the links on the left menu to explore the services offered.
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