Products & Services
About The Company
Madhura Agro Process Pvt Ltd (MAPPL), is located in Coimbatore, the 2nd largest coconut growing district in the world, and promoted by women agripreneurs. The seasonal nature of consumption and consistently low prices for tender coconut at the farm gate, despite high street prices created multiple road-blocks. This affected farmers and lead to reduced sales and consumption. The promoters of MAPPL paved a path to remove the roadblocks by looking at opportunities of directing pricing power to the hands of farmers and educating the market of the benefits of consuming tender coconut water.
To establish a regular business for farmers without increasing consumer price, so as to build farmer fortunes as well as introduce a wide range of healthy consumables with convenience to consumers.
The water of tender coconut, technically liquid endosperm, is a wholesome beverage for people of all age groups and is becoming popular day by day amongst sportsmen, health-conscious people, yoga enthusiasts, pregnant & lactating mothers and young children.
With a delicate aroma and taste, it has all the functional characteristics of a health, sports & energy drink. Called ‘Water of Life’, the tender coconut has been a life giver for centuries, having been used as intravenous fluid, treatment for urinary tract infection, and several medical applications.
However, tender coconut water has traditionally been consumed directly from its shell, and has for long been the most difficult drink to preserve and package.. UNTIL NOW