Sri Rettai Malaiyan Hollow Blocks Works & Cement Works

To compete with the older, established players who had already written off their plant cost, it was important for the brand to have the lowest capital cost per ton of cement. Plants would have to be set up in record time. Capacity utilization would have to be above 100% and power consumption would have to be a record low. Given these constrains, empowerment was not just a fashionable term; it was the only way to achieve goals. If costs had to be controlled, it seemed absurd for engineers to check back with their seniors for every little decision.

Ambuja Cement was born in 1986 in Kodinar, a small coastal town in Gujarat.
Ambuja Cement was the first cement company in India to have pioneered bulk movement of cement by sea

To compete with the older, established players who had already written off their plant cost, it was important for the brand to have the lowest capital cost per ton of cement. Plants would have to be set up in record time. Capacity utilization would have to be above 100% and power consumption would have to be a record low. Given these constrains, empowerment was not just a fashionable term; it was the only way to achieve goals. If costs had to be controlled, it seemed absurd for engineers to check back with their seniors for every little decision.