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Strategic Concepts India Private Limited

Nagpur, Maharashtra

| GST  27AAMCS3496F1ZW

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Advisory Service

Our product range includes a wide range of Sales Training and Need Analysis Service, Sales Performance Management Service, Sales Insights Service, Sales Growth Service, Sales Appraisals Service and Sales Order Processing Service.

Sales Training and Need Analysis Service
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Right Content to the Right Person at the Right Time
Salespersons have various challenges ranging from Lead Generation to Sales closings. It is important to segregate the team into homogeneous groups with common challenges.
Learning style decides pedagogy used
Some salespersons learn by doing, others learn be seeing others do and still others learn by learning. Once we understand the learning style of candidates before training, the trainer can align the pedagogy to the need of the training program.
Training. Coaching. Mentoring
An effective combination of Training, Coaching and Mentoring only can yield good results post sales training. The TNA (Training and Need Analysis) ensures that training yields results.

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Sales Performance Management Service
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Performing salespersons can get Productive
The journey of sales (sales performance) leads to sales destination( sales productivity). We empower you to understand, measure, improve and excel in your sales journey
Sales Performance is linked to compensation plan
Our sales compensation tool kit ensures that you know the growth matrix of each salesperson in the team respectively and they are able to calculate their own sales incentives and compensation. Promotions, Rewards, Recognitions, Awards, Accolades, Termination and Appreciation.
Sales performance is triggered by best practices
The common minimum program (CMP) that we introduce in all client partner organizations are as follows:

  • Every day is a fresh day in sales and past baggage should not spoil the mood of the salesperson early in the morning.
  • Every End of Day (EOD) is analysis time.
  • Sales teams respond well to fast decision making almost on real time basis.
  • The ideas of salespersons must be listened to periodically.
  • Sales teams adapt change only if change management process is installed in the organization
  • Learning and Development is an everyday activity in sales organizations

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Sales Insights Service
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Sales Insights Service

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Market Disruptions follow wisdom of Market Insights

Regression Analysis is always a great indicator of geometric progressions in markets. The past tells a story which is often repeated in the future. In case of disruptions, new stories are invented based on wisdom derived from past stories. Our insights are condensed in form of real time case studies done in the past with all our clients.
Real Time Market Intelligence is a pre requisite

Sales Strategy requires at least a competitor. Contesting without any intelligence about the enemy is like playing blind in Chess. This market intelligence must be tested on the wisdom gained from past market insights.
Reference Guide for Market Insights

We document the case studies undertaken by us for various clients across the year. This has given shape to a reference guide, which is almost a handbook for market insights into some of the industry verticals where we have worked intensively.

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Sales Growth Service
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Sales Growth Service

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Bottom line Growth

We work in the following areas of Sales Management to achieve a bottom line growth: New Lead Acquisition cost, Sales Funnel filtering cost, Sales order processing cost, Pricing policy, Negotiation Exchange Kit, Customer Retention to enhance a higher monetization of LTV (Life Time Value) and Schemes & Offers scientifically designed to ensure a higher net contribution analysis.

Top line Growth


We achieve top line growth for our clients by adding new markets, new market segments, better customer engagement model, customer loyalty programs for better customer retention, customer Lapsation revival program, customer stickiness opening programs. Digital marketing outreach programs, bottom of pyramid market approach and IT & ITES implementation.

Growth through diversification


When clients look for new products or services in new market, new products or services in old markets, we make use of our knowledge of market diversification. We conduct market surveys, create working organogram and proactively work on the Trial – Retrial- Habit cycle.

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Sales Appraisals Service
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Sales Appraisals Service

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No one else can appraise sales teams

Themselves can only assess salespersons. Anyone who does not understand the function of sales cannot appreciate the nuances of sales and its management. We design customized growth matrix for each member of the sales team wherein each member can decide their payout, fixed and variable, incentives, commissions, awards & accolades, rewards & recognitions.

Self Appraisals has a 360 degrees outlook

The automated systems is accessible to salespersons on their mobile app, wherein every sales karma input by them is translated into self appraisal points. Direct Peers, Direct Superiors, Cross Functional peers, Cross Functional superiors can also rate each salesperson. Customers are also allowed to rate each salesperson after every sales transaction.

Performance Appraisals Redemption

All appraisal points collated by each salesperson can be redeemed on real time basis depending on the redemption schemes valid at a given point of time for a given category of salesperson. The system encourages and incentivizes parking of appraisal points for longer periods of time.

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Sales Order Processing Service
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Share Expectation Matrix with Customers

The thank you message sent to all customers after confirmed order also shares the salient points that the supplier expects from the customer. This is to ensure that there are no surprises for the customer and hence no dissatisfaction.

Exceed Customer’s Expectations must be a MOTShare Expectation Matrix with Customers

TCX (Customer Experience) starts when seller starts exceeding buyer’s expectations. Sales Order processing is the first MOT (Moment of Truth) for our clients. We also call this ZMOT (Zero Moment of Truth) and work hard towards establishing this for our clients.

Customer Empowerment & Training Program

The last point of our Sales Order Processing system is to identify the areas where we need to empower our client’s customers and the glossary of training programs for them. This will ensure that sales order processing installs the product or service in the customers mind.

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  • Sales Metrics Service
  • Sales Metrics Service
  • Sales Metrics Service
  • Sales Metrics Service
  • Sales Metrics Service
  • Sales Metrics Service
Sales Metrics Service
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Sales Metrics Service

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Everyday Sales Metrics
We help our clients understand and track some key sales metrics everyday. MNOC/day (Min no of Calls/day) at Start of day, RRR(Required Run Rate) at End of Day and Strike Rate at Midday.
Every Week Sales Metrics
The Sales funnel Ratio’s are reviewed every weekend. This is primarily the Lead to Opportunity Ratio, Opportunity to proposal ratio, Proposal to Negotiation ratio and finally the Negotiation to Sales Order Ratio.
Every Month Sales Metrics
It is important to review sales metrics like Lead Ranking, Sales Pipeline warmth and RFM (Recency, Frequency, Monetary Value) at the end of every month.
Every Quarter and Year end Sales Metrics

Once in a quarter, we need to check all CRM attributes like RFM, Stickiness, Lapsation, Average Basket Value (ABV) and Average Basket Size(ABS), At the end of the year, it is important to study trends and extrapolate the same into future planning. This could be summarized as:

  • Salesperson’s performance
  • Product category performance
  • Market segment performance
  • Geographical market performance
  • Industry vertical performance
  • Go-To-Market planning for upcoming year
  • Return on Investment
  • Contribution Analysis of each product category

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