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Strategy India

Bandra East, Mumbai, Maharashtra

| GST  27AFGPD4908P1Z4

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Be it the new startups, that are looking to launch or existing companies, seeking to revitalize their image or international companies looking to expand - Strategy India will drastically reduce the risk of failure by implementing ideas that actually work. Strategy India is the complete 'one stop shop' for direct sales support. Strategy India can become your partner to dramatically increase your success and reduce chances of failure.
Combining both international and local experience Strategy India can -
Advice, guide and support existing businesses who want to accelerate growth and prepare strategies for the next phase of development.Provide easy and cost effective market entry for new players. The resources you need to get going are in one place as is the experience to support. This avoids costly delays and use of financial and people resources going through an unnecessary 'learning curve.'Assist International businesses wanting to expand into India with on ground support that will speed up entry, save money and give safe and secure advice from known and trusted partners.Provide an international platform for overseas development of Indian companies. We have worked in all major countries and have a network of contacts that can provide easy and safe international expansion.Source innovative direct sales products that will wow Indian consumers and provide the fuel for your business growth.
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Nature of Business

Service Provider

Total Number of Employees

26 to 50 People

Year of Establishment

2004

Legal Status of Firm

Individual - Proprietor

Annual Turnover

Rs. 2 - 5 Crore

GST Number

27AFGPD4908P1Z4

MLM Compensation Plan Designing
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MLM Compensation Plan Designing

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There are various factors that come into play when one creates a compensation plan and Strategy India makes sure that none of these are missed.
  • Design: One of the most, if not the most important aspect of a compensation plan. Strategy India designs a compensation plan after carefully studying and analyzing the determining factors mentioned above.
  • Reward enough, but also keep something for the distributors to look forward to.
  • Types of Compensation Plans: There are numerous types of compensation plans among Uni-level and Multilevel with some being more popular than the other. We ensure that your plan fits our market.
  • Results: The right compensation plan will help the company and its distributors achieve the results they are looking for.

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Market Research Services
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Market Research Services

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The key to any international development is a full and thorough investigation of both the company (including the viability of the products, acceptability of the compensation plan, SWOT analysis of the business plan, personnel, etc) that seeks Asian expansion, as well as the market into which that company wishes to enter.
All research projects are individually commissioned and are current as of date of commission.

All research projects are targeted to be completed within 45 days of commissioning and include:

Product Approval & (Stages 1 & 2):

Status before entering into any new market it is necessary to establish the fact as to whether or not your product(s) are acceptable in their current format by the respective regulatory authorities.
If they are, can they still be purchased by the consumers (not related to the company) at the Maximum Retail Price decided? (After including the import duties and other expenses factored in to retail them)

Direct selling Laws:


In India, absence of laws and regulation makes it extremely important for companies to regulate themselves to make sure that they offer the consumers and distributors value for their money and efforts.
Along with the same also make sure that they can document (Compliance document) the business model in a way which can be easily understood by the law enforcement authorities and the investigative agencies.

Country Demographics:

A solid base of country demographics will help determine the potential not only for sales revenue but also for establishing the opportunities for distributors.

Social/Cultural Considerations:

Understanding the people avoids miscommunication at a later date.

Industry & Competitor Profiles:

It is extremely important to gather as much information as possible about competitors, their activities, and their levels of success. Along with keeping a look out for, a possibility of distributors diverting to Scams using the MLM compensation plans.

Logistics:

Shipping, warehousing, Customs, Duties, Taxes, Tariffs, freight costs, banking, accountants, administrative, computerization, are all aspects that need researching to find the most experienced and compatible to the client's needs. This is a very important and challenging part since it can add or reduce unnecessary overheads of duties and govt. levies and increase the cost of the product to the company in this country, therefore increasing or shrinking their margins.

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Strategic Planning Services
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A well-drawn plan is half the battle won. Strategy india has always placed special emphasis on strategic planning. For new companies as well as existing ones, we analyze the goals, vision and products and create the blueprint for a successful indian direct selling business model.

Here is a brief overview of the strategic planning session.
  • Values: A company’s business plan must be in alignment with its set of values. This includes customer values, distributor values and employee values. These values are then correlated with the business plan.
  • The plans: Once we have analyzed the values, we work on creating the plans. This includes the financial plans, the product plan, the operation plan and the marketing plan for the products.
  • Financial plans: The core of the success of a direct selling company lies in its financial plan. We analyze revenue and expense projections, balance sheets, cash flow and exit strategies for the company in the financial plan module.
  • Operations plan: The operational plan creates an organizational chart for the company. Job roles and descriptions are defined, sops (standard operational procedures) are created and software automation (srs) is accordingly planned.
  • The marketing plan: The target market is analyzed, marketing strategies including advertising, promotional material, compensation plan and rewards and recognition are discussed, agreed upon and developed.
  • The strategic planning session helps the client get a 360 degree view of the business model even before it is created.
  • For start ups, this enables them to analyze and organize their business model.
  • For existing companies, it helps them spot the areas or decisions which may have led to the failure or slow growth of their business model in the past.

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Market Entry Services
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Market Entry Services

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Initiating and managing business in the other countries has its share of challenges as compared to the home turf.
While the business processes are well run in the home country, the companies find the same processes perform unsatisfactorily or at least sub-optimally in their overseas entities. This is mostly a result of replicating business models, organizational structure, processes and practices in different countries without full appreciation of the fact that businesses have to be organized and their risks managed differently, in foreign lands. There are various underlying factors and therefore the governance of business has to be customized to local situations.

The top reasons for why and how companies face some typical business risks in India:


Local regulatory
:
  • In India, the regulatory is generally mentioned to be complicated. Besides, the environment is perceived to be somewhat lacking in terms of speed and transparency, though it is changing for the better.
  • This is in contrast to the situation of most of the companies in their home countries.
  • The companies coming to India face a heightened risk due to insufficient supervision over local regulatory compliance besides other risks such as Foreign Practices Act of USA and Code of business violations.

Market Behavior
:

Consumers, distributors, channel partners behave differently in different parts of the world, and India is no exception. The local behavioral pattern, commercial practices, expectations, traditions, culture and ethical standards in India are much different than in other parts of the globe. This throws up the risk that a company’s business rules, policies and processes that may have been working successfully elsewhere may be quite misaligned to the local needs in India.
Long distance and in adequate knowledge of the country leads to the company depending too much on local top management in India. This coupled with inadequate direct communication with the country’s local staff tends to increase the risk of power abuse and control failure. Another risk that the companies face in India is that of disruption in strategy implementation and operational control due to higher attrition even at senior levels, since India is a fast growing economy and offers lucrative job opportunities.

Work environment
:

With its cultural difference from other parts of the world, India’s work environment is different, and expectedly so. The difference in employees’ expectations from the job, societal pressures and stress level leads to the existence of a different set of drivers for their motivation and engagement, giving rise to a set of challenges in the human resource management that is different from those in the other countries.

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Legal Compliance Services
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  • Expansion to a booming market like India has its own advantages. But most direct selling companies venturing into India face hurdles in the form of absence of regulations.
  • Lack of understanding of the business model and general dislike, together with mob mentality makes it very important for direct selling companies to be proactive.
  • Import duties, Countervailing duties, Excise duty, Income tax, Sales taxes, VAT, Corporate taxes, Foreign Investment Promotion Board approval, Reserve Bank of India approval, Manufacturing facilities, 3rd party manufacturers, Agreements of all relevant types, Food Safety and Standard Authority of India registration and licensing, Corporate laws, Human resource policies etc. are just some of the areas where we are equipped to assist.
  • Strategy India has a legal compliance team that works with some of the best lawyers to cover all aspects of corporate establishment in the country.

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Marketing Services
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Marketing Services

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  • Knowledge on current competition at the ground level, economic and innovative means for promotions, Creative flair, imagination, knowledge, an understanding of the Indian psyche and the desire to stand out from the crowd are, in the opinion of the directors of Strategy India, the ingredients which go together in implementing a successful marketing and market penetration campaign.
  • The greatest majority of the world's population lives in Asia, and as the world becomes smaller (through advanced communication), the influence of the West increases, and the desire to have a better life style increases so the search for the "perfect" opportunity will grow, and the demand for financial independence will increase.
  • It is therefore of the utmost importance that your marketing message be honed to perfection attracting the greatest interest of all sectors for both consumers and distributors.
  • Our Marketing programs generate the highest returns, with the greatest impact in the shortest time, achieved at minimal investment.

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Corporate Training Services
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Over recent years our industry has come under scrutiny from both the media and the government agencies in almost every country. Although it is not welcome attention - it was inevitable as operational standards have declined in terms of compensation, recruitment, training and compliance which ultimately affect consumer satisfaction.
Courses offered:
  • Corporate and Distributor Compliance : With the advent of stringent new rules to be imposed in India this vital course is a must for all those involved in our industrywho have a desire to have continual success and avoid unnecessary legal action.
  • Employee Development: Employee recruitment and training especially at the executive level is of paramount importance.
  • Management Development: We have access to almost every executive working within our industries that have shown interest or willingness to expand their horizons by moving to new invigorating companies.
  • Customer Care: A specialist field in its own right customer care can either make or break your business. We take every step possible to ensure that your customer care department is the best that it can possibly be by utilising the most modern and up to date methodology in use today.
  • Telecommunication Skills: Your telephone team are the front line of your company. They are your gate keepers and represent your company to the world at large. Through our program we work with your teams as well as provide an ongoing monitoring program that keeps the team up to date and on its toes.
  • Recruiting Skills: The one area of the business that you actually have very little control over and that can cause your company to be investigated by the authorities are the recruitment activities of your field representatives. Through our unique programs we can establish `Train the Trainer` programs geared to monitoring all field activity, ensuring compliance within the newly established Direct Selling Guidelines.
  • Sales Development: Experience has shown many organisations do not operate a `sales development` program, one in which through well-structured distributor education programs the distributor base grows. Without such a program the company becomes distributor driven and not corporate driven which needs to be avoided if "longevity" is the corporate vision.
  • Presentation Skills: Being a good speaker does not make you a good presenter. A good presentation sells and closes itself but presenters need to be taught how to present. Over the years we have developed many of the industry's top presenters and through our program we can develop yours.

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Software Automation Services
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Software automation is the key when it comes to running a successful organization.
Strategy India has the experience, the knowledge, and the team of associate firms who specialize in developing and maintaining high-end, fully integrated, easy to use online software’s developed according to the business requirement.
Options include –
  • Ownership – along with the source code & licence.
  • Software as a service.
Strategy India can also help you by evaluating your existing software and offering insights on scalability, the modules, report formats, the access levels and privileges, the backup plan, the test case scenarios for the compensation plan calculator, the integration of retail (e-commerce, touch points/experience centers, etc), the mobile commerce program and the catalogue selling with the existing software, triggers, automated accounts and payout reports for exporting to existing accounting software etc.

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Forensic Auditing Services
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  • At a time, when fraudulent companies using the Multilevel (MLM) compensation plans are launched every other day, Forensic Auditing has become an important part of the services that we offer.
  • Strategy India has a forensic accounting team that consists of specialists in investigative accounting in digital formats. From analyzing the financial aspects of an entity to validating assets and standing as an expert witness if alleged fraudulent activity is discovered or the fraud comes to trial, the forensic auditing team has done it all.
  • Strategy India is fully equipped to work with investigation and law enforcement agencies in analyzing fraudulent companies that give direct selling a bad name.
  • Strategy India also carries out auditing in non-fraud situations like mergers and takeovers apart from guidance on fraud risk governance for direct selling companies.

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Product Inductions Services
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Through the reputation that Strategy India has built over the years, we are constantly being asked by international product manufacturers and service providers to find suitable business partners for unique one-of-a-kind products that need to be brought to the market place. At the same time we are getting increasing requests from direct selling companies and private investors seeking new innovative products with which they can build substantial businesses.  Based on these requests we have taken on the responsibility of seeking out new products (concepts) that we feel would be of great benefit to the consumers, distributors and the company as a whole.  Through due diligence we investigate each product thoroughly, checking on its efficacy, reliability, manufacturing processes, claims, acceptability, viability and legality.  Should you be seeking a new product for your company, or a product with which to launch your own company, then you can be rest assured that if it is being promoted by Strategy India, it has been given our seal of approval.

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