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Systems Dynamics (Software) Pvt. Ltd.

Thaltej, Ahmedabad, Gujarat

| GST  24AADFS3429G1ZE

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Media Services

Our range of services include Cinema Evaluation Program, Channel Management Service, Electronic Advertisement Booking, Media Operations and Analysis Program and Press Evaluation Program Services.

Cinema Evaluation Program
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Cinema Evaluation program is advertising planning program, which has details of town level theaters and Multiplexes as base. One can plan for suitable advertising timings and place, based on the screens and timing slots of each theater/ multiplex. Using these options and category of theaters, advertiser can plan to screen his own products and services in beginning / intervals. This is basically local/ geographical media planning software.
Why to Use? Core Benefits
Cinema Evaluation program requires respondent level data of media habits which can be sourced from Market Research companies, viz. IMRB and a town level directory of theaters (Class A, B and C theaters) and populations (total, adult males and adult females).
A users’ plan in terms of theater screening weeks in each town and the candidate theaters chosen are the major inputs. Cinema Evaluation Program generates town-wise Reach and OTS distribution of the users plan.

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Channel Management Service
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Running a satellite channel is an information intensive business and its information system capabilities often determine its survivability in the marketplace today. CMS is a comprehensive system under development.
Benefits / Features:
Software (IPR and program) library management
Program Production management
Fixed Point Chart preparation
Advertisement booking, processing, billing and accounting
Program and ad scheduling
Telecast certificate and billing the advertisers
Program Media assets tracking
Contracts and events

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Electronic Advertisement Booking
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Electronic Advertisement Booking (eAD) program allows all users – the press, ad agency and the direct advertisers to do business via the web. The publications can publish their tariffs, the ad agency or the direct advertisers can make inquiries, get estimates, place release orders, submit ad image or content and get confirmations of the ad. The payments can also be made by the users directly to the publications or the agency. The processes of press advertising can thus be run very efficiently and conveniently without geographical constraints.
This program is generalised and it can handle all types of ads, not just classified ads. Publications can define packages with multiple insertions within one publication or across multiple publications and multiple editions.
Because of the easy accessibility and the capability to compare the tariffs within the same publication and across publications, many more direct advertisers can approach the publications using this solution.
SD can provide the use of this solution through a Application Service Provider model on a subscription basis or even provide a server license to a large publication house.

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Media Operations and Analysis Program
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Media Operations and Analysis program which is a part of Systems Dynamics Business Suite is intended to assist in placing of release orders to agencies or press, passing of bills and analysing ad spend versus sales impact. This program is under development and when ready, It could help in operations as well as ad budget setting, allocations among media and territories.
Benefits / Features
  • MOA helps in placing of release orders for all media – press, radio, cinema, TV, outdoors and Internet
  • Tracking of execution of ROs
  • Bills processing of each RO
  • TV ROs compared with telecast certificates and independent monitors

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Press Evaluation Program Services
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Press Evaluation Program Advertisers using PRESS face a multitude of choices since  there are hundreds of publications in different languages, having different frequencies and widely varying readerships in different geographic regions.
Media planners in small and medium companies use National Readership Survey or some other survey to better inform themselves. However, for large spenders, it is now customary to use quantitative justifications with the help of computerised models because alternative plans simply cannot be evaluated based on readymade readership tables.
PEP requires respondent level data of media habits which could be sourced from Market Research companies like IMRB. PEP generates evaluation reports but unlike many common programs in the marketplace, it uses a sophisticated algorithm for estimation of REACH and OTS (Opportunities to see) in the target audience. A simple binomial algorithm does not estimate REACH accurately. PEP uses several algorithms, which are switched depending upon the respondents’ readership habits and the user plan.
Benefits / Features
PEP also has other unique features. It includes a module, which generates a measure of buying response.
Many advertisers believe that as OTS levels increase there is a diminishing return in terms of the buying response among the exposed audience. Therefore, alternative plans’ effectiveness is better compared by weighting the OTS distribution by the S curve.
The desired level of OTS is determined with the help of a program, which asks qualitative questions of the planner. The answers are input on a ten-point scale and then used to tweak the S curve shape.
The OTS distribution for different plans can be viewed graphically. This provides a better means for comparing alternative plans or for evaluating the plan performance in different regions/target audiences.
PEP has many options while generating media exposure tables, estimating exposure to other media among the press readers, summarising plan performance over regions etc.
With this tool, all India plan can be evaluated in a matter of minutes. The program reads over 100K respondent level records and uses an advanced mathematical model to achieve such a fast response time.

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