TDI International India Private Limited

The hotstar app started with promising ads about going solo and not with the group and suddenly I see it promoting 'You will go bahut far, and people will crowd you when you watch movies/cricket in your hotstar app'

Hotstar offers over 35,000 hours of content in 7 languages—promising a host of movies, TV shows and live sports.

Hotstar is an online video streaming platform owned by Novi Digital Entertainment, a wholly owned subsidiary of Star India. Hotstar currently offers over 50,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.

Seamless Video Playback - Our adaptive video streaming technology ensures that the best possible video quality is played back automatically based on the available bandwidth, therefore making it a great video experience on both mobile networks as well as WiFi internet connections. Our video is optimized to play on mobile networks with inconsistent throughput so that our users don’t have to compromise on their experience on the low end, and play HD quality video on the top end of bandwidth availability. Additionally, our users can manually select the quality of video that suits their taste.

Smart Search - Content search on Hotstar has been optimized to reduce complexity and delay in accessing content. Accurate search results, with lightning fast autocomplete suggestions navigate users to video with minimal navigation friction and ease of use.

Friendly User Interface - Content organization on Hotstar is a result of a thoughtful user experience approach and strong design principles that ensure that the user is not overwhelmed with the breadth of content available. Using a mix of algorithms and human curation, users at any stage of their interaction with Hotstar will discover content and see their experience evolve with their interaction patterns over time.