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Branding your products and effectively communicating that brand is essential in determining success in marketing and building value for your products and organization. Creating, building, and managing great brands require exceptional insights, great creativity, in-depth analysis and ultimately, a highly focused communications strategy.
We at text Kashmir believe that while brands are unique, there are certain common qualities for success. These include appealing to both emotion and reason, they inspire loyalty over time, they demand organization-wide commitment and support, and when managed well they inspire all stakeholders – customers, employees, partners, and the investment community.
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2012

Brand Management

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