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The Core Consulting Group

Ghansoli, Navi Mumbai, Thane, Maharashtra
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Marketing Services

Leading Service Provider of Marketing Process Outsourcing (MPO) Services, Marketing Solutions Services, Your Ip And Intl. Market Services and Leveraging IP For Marketing Services from Navi Mumbai.

Marketing Process Outsourcing (MPO) Services
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Marketing related challenges faced by Startups, early stage companies and SMEs

Absence of organized marketing system

Lack of Visibility / Identity crisis in the market

Communications and media management

Lack of skilled & experienced professionals and cost constraint

Problem of Attitude! I am an SME, I can’t compete with the big brothers

Need of Marketing Process Outsourcing to startups, early stage enterprises and SMEs

A number of researches and our experience show that Indian entrepreneurs are quite adept technically and definitely at par with similar entrepreneurs in developed countries. However, the entrepreneurs in India generally lack expertise in marketing, sales and business development areas, especially when compared to their counterparts in the US.

Furthermore, there is a lack of good talent in marketing and sales professionals who can thrive in an extremely competitive environment. This problem is further exacerbated because the Indian economy has been growing at 8% and most start-ups have to compete for talent not only with other companies who are producing similar or dissimilar products and services but also with many Indian domestic companies. In fact, off late finding and retaining the ‘right talent’ has become a big issue in marketing, sales and business development area. Cost remains another constraining factor for SMEs.

Though, resources are limited yet consistent and organised marketing practices are crucial for the success of an enterprise. The moot question is how to get the best (read compete with the bigger/established players in the industry who spends a generous amount on marketing) with the limited resources?

We offer world class marketing solutions to Startups, early stage enterprises and SMEs

In addition to our regular consultancy services we offer marketing process outsourcing (MPO) services to SMEs, early stage ventures and startups wherein they get world class marketing solutions at a very affordable cost. Currently we are offering following MPO services:

Market Research, Analytics and Market intelligence

Business Development, Branding, Communications and PR management

Leasing of marketing strategist as retainer/ director

Market Research, Analytics and Market Intelligence

Market Intelligence

Market Identification & Profiling

Market segmentation

Market Research & Analytics

Competitors Analysis

Buying behavior Analysis

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Marketing Solutions Services
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Comprehensive Marketing, Branding and Communications solutions. Gain a deep understanding of customer needs and convert market knowledge into profitable business

Market Research & Intelligence

Market Intelligence
Market Identification
Market Profiling
Market Research
Market Analysis
Market segmentation
Competitors Analysis
Buying behaviour Analysis

Development and Execution of Strategy

Marketing Plan, strategy and budget
Competitive positioning
Market entry strategy
Branding

Brand Strategy

Brand Development

Integrated Brand Communications

Packaging and Bundling
Pricing Strategy

Distribution channel/ SCM/ Delivery Management

Marketing campaign

Application of Marketing tools & process for business development

Corporate Identity & Image management

ICT and social media/ new media for marketing

Sales literature/ brochures

Multimedia corporate presentations

Publicity/ Advertising

Online/ Internet Marketing

Trade Shows & Events

Road Shows

Generating and Managing Customers

Sales Process Management

CRM

After sales service

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Your Ip And Intl. Market Services
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Already exporting or planning to export your products to various countries! We help you to take timely and advance steps to protect the special features of the products/ services by different tools of the IP system in all the relevant export markets.

Reasons? you are able to strengthen your position, through protected IPs, in the export markets on a sustained basis. Moreover, our advice and strategies prevents you from future disputes regarding IPs which otherwise can have great legal and financial consequences and in the worst case loss of market completely.

Exporting your Patented Products

Our clients have competitive advantage in export markets because of their adequately protected inventions (through patent or utility model) and they enjoy a range of options for exporting their innovative products that may not be available otherwise. Depending on the strategies our clients are able to earn additional revenues either through direct sales of the product or through fees and/or royalties from a licensee.

Using your Brands and Designs to market goods and services

Trademark registration, in particular, enables you to maximize product differentiation, advertising and marketing, thus enhancing recognition of your product or service in international markets and establishing a direct link with the foreign consumers. Depending on the nature of your service, we help you entering into franchising agreement with firms abroad. Differentiate yourself from your competition, get better price for your branded products/ services and earn consumer loyalty.

We obtain protection for industrial designs in export markets and help our clients in strengthening their overall marketing strategy. Our services include customizing products for specific target markets, creating new niche markets, and enhancing our clients’ image and reputation by linking it to a specific design.

International Exhaustion and Parallel Importation

The issues of parallel importation and international exhaustion are rather complex and differ from one country to another as well as depend on the kind of IP rights involved. Our experienced professionals have expertise to guide you through such questions, ensuring on the one hand, new markets and enhanced profits and avoiding on the other, any unintentional infringements of third party IP rights and consequent legal and financial implications.

If you have already protected or planning to protect your IP rights in the domestic as well as in export market(s) our qualified and experienced professionals examine whether a buyer could legally resell in another market the IP protected goods bought from you without having to seek your consent.

Similarly, if you are buying goods that are protected by a patent, trademark, industrial design and/or copyright, then we find out whether you would need the formal agreement of the IP owner(s) to sell those goods abroad, that is, in another market(s). (i.e. whether the IP rights are considered to be “exhausted").

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Leveraging IP For Marketing Services
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Different IP rights such as Trade and Service Marks, Industrial Designs, Patents, Copyrights etc. can contribute to your marketing strategy in many ways. We chalk out the proper marketing strategy in such a manner that IP rights, combined with other marketing tools (such as advertisements and other sales promotion activities) are used efficiently helping you creating an image for your business in the minds of current and potential customers and in positioning your products/ services in the market. Customers are able to distinguish, at a glance, between your products or services and those of your competitors.

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