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The Market Research Company (TMRC) has the state-of-the-art facilities and over a decade of experience in handling research projects of every size and scale making it the preferred researcher for leading companies. Our Global presence spans across UK, Europe, Asia, Middle East and Emerging Markets where customers have come to rely on our high quality service, quick turnaround time, and our famous 'can-do' approach to the toughest assignments.
TMRC is well equipped to meet any market research challenge. We have speciality art in all interview techniques, from a five minute telephone questionnaire to in-depth interviews. Our team of experts include market research specialist, analyst, moderators, consumer research specialist and business strategist.
We bring to you first-hand information and prudent analysis on various industries, technologies, economic and non-economic market parameters, potential markets, and key competitors in the industry to help in identifying prospective growth areas and gain competitive edge
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Nature of Business

Service Provider

In Depth Interviews
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In Depth Interviews

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The Market Research Company's (TMRC) In-Depth Interviews embodies proficiency in direction and execution, having conducted them in a number of Countries it is carried out with ease and in a seamless process. TMRC uses this powerful tool to draw deeply embedded information from people and for a variety of purposes and projects. 

What we do:
  • Acute exploration into audience's perspectives, opinions and feelings
  • Retrieve insights from a target audience
  • Elicit a vivid picture of collected qualitative data
We recommend this technique for tasks such as:
  • Content Analysis,
  • Intensive Usability Tests,
  • Elaborate Tests on Services/Products/Experiences.
TMRC is flexible in employing tools to conduct In-Depth Interviews, One-on-one being the most common. We even alter our methods and style it to suit the research elements.

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Qualitative Research Services
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  • The Market Research Company (TMRC) is a leading market research consortium with a team of highly skilled professionals with over two decades of hands-on experience, enabling healthy decision making and providing solutions. This gives TMRC the edge over others to produce a wholesome report for client's better understanding of their services/product.
  • TMRC's Qualitative Research revolves around reasoning and analysis of unstructured information owing to the topic in focus. It is an intensive method of research that is used to understand complex traits like human behavior, motives, emotions, attitudes, values, culture and lifestyle.
Here is a useful tool we use to focus on:
  • Observation
  • Interviews
  • Analysis
  • Measures
  • Evaluations
We use this method of research to give you vision into your offerings as well as options to beat out the obstacles that hinder progress.

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Quantitative Research
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Quantitative Research

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TMRC is adept in the field of quantitative research. With a range of sampling strategies and quantitative survey options like online, telephonic, in-person, we provide greater insights on market research studies and are conducted using smooth and cost effective procedures.

We take care to customize the process and techniques for each project as per its requirement like:
  • Research Objective
  • Research Requirement
  • Quality Control of the research
Having expertise and a resourceful staff TMRC has the ability to deliver the right measure of insightful information along with befitting problem solving keys in the line of quantitative research.

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Mystery Shopping and Audits
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TMRC has probably one of the largest database of Mystery Shoppers and auditors across industries, lifestyle profiling and domains with no repeat participants. TMRC mystery shoppers are carefully selected with the right persona profile fit.

Their valuable feedback is meticulously evaluated to provide a surface of clear understanding of:
  • Consumer wants,
  • Mentality,
  • Consumer Preferences,
  • Followed practices at customer interaction points,
  • Standard and quality of service extended at the destination.
TMRC engages itself in a variety of industries like retail, hospitality, travel, and the likes.

Our Forte: Is to enable companies to achieve consistency in operation as well as continual improvement in their practices, standards and customer delivery models.

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Media and Entertainment Research
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TMRC's Media and Entertainment Research services has carved a niche for some key media and Bollywood trends, in specific
  • Movie Ideations,
  • Creation,
  • Sampling,
  • Merchandising,
  • Product placement strategies
  • Wholesome entertainment success
All this purely based on Research with the masses.
Tools used at TMRC are:
  • Media monitoring
  • Content analysis and strategy
  • Advertising analysis
  • Viewers / readers perception survey
Even customized methods are used when necessary and a profound analytical summary is delivered.

Useful strategies are shared to enhance a particular product/service or test a prototype to gain insight into what the viewers/readers would like to watch/hear.

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Consumer Behaviour
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Consumer Behaviour

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The Market Research Company (TMRC) offers Consumer Behaviour as one of its key services.

We believe it is important in understanding what consumers:
  • Think,
  • Feel,
  • Reason,
  • Want,
  • How and why they select between similar brands.
At TMRC tasks are carefully assessed for deeper understanding of drive for motivation in consumers to either make a good selling product or market the already existing ones in a productive style or both.

We use consumer behaviour to analyse and provide marketing strategies for brands and companies.

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CATI & CAPI Research
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CATI & CAPI Research

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The Market Research Company (TMRC) is a dynamic entity and believe in advanced technology, refined methods and processes in order to draw authentic data or information.

We maintain accuracy with the help of the following services:
CATI : is face-to-face interviews at home (general consumers) or at offices (SMB/SME/executives) or workplace using conventional pen-and-paper or CAPI (computer assisted personal interview) on a laptop computer.
CAPI : is telephone interviewing in a research lab using the state of the art Computer Assisted Telephone interviewing system.
CAWI : is online web based self administered interviewing or assisted through CAWI.

These services are used to better the processes, initiate smooth functioning and make possible to collect samples of data, large or small in a quick manner.
Using this tool, data is fed into the computer as and when it is collected. This invariably eliminates confusion and errors in sorting information.

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Product Taste Tests & Product Placements
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The Market Research Company (TMRC) has engaged in product research projects with some of the world's most renowned brands and companies, and it has the profound ability to execute research in the most apt manner.

Here are a few key areas we focus on:
  • Placement
  • Packaging
  • Testing
  • Promotion
  • Competitive
  • Comparative
We at TMRC present cutting edge solutions to clients in these areas eliciting their tastes and preferences, impact on users, and customer satisfaction.

Provide quick insights into product functioning, how to increase turnover rate in a short span, what features to eliminate and how to improve the product on the whole.
TMRC employs Focus groups and One-on-one interviews extensively for this research.

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