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Theorem India Private Limited

At the onset of the digital revolution, Theorem began with a single vision: to become the leading provider of digital media operations, reporting and technology services for the media marketing industry. Today, Theorem is firmly positioned as a global, industry-leading digital marketing partner to some of the world's most recognizable organizations. With offices on four continents, Theorem offers a full suite of services to maximize the power of online media for some of the most sophisticated digital marketers in the world. Leading publishers, networks, technology providers, agencies and brand marketers have leveraged our expertise to supplement or manage their digital media operations in the Americas, Asia Pacific, Europe and the Middle East. Backed by scale, proficiency and operational maturity, Theorem can manage all aspects of our clients’ digital media, from inception through execution and optimization. By offering a flexible, customized experience, Theorem can help clients meet and exceed their marketing goals while freeing them up to focus on running their business. Whether a client needs all of our services or just one or two, if they want white-labeled, team extension or open third-party acknowledgment, we will mold our team to suit their needs. We call it “innovative collaboration,” and it can lead to a refreshing sense of relief when the “burden of media execution” is lifted.  Theorem Inc. is a privately held company with offices in the United States, the United Kingdom, the Dominican Republic and India. How may we help you today?

Company Album

  • about-us

Factsheet

Basic Information

Nature of BusinessService Provider
Company CEOJay Kulkarni
Year of Establishment2002
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 50 - 100 Crore

Statutory Profile

GST No.29AABCT8011C1ZN
CIN No.U72200KA2003PTC031654

Team / Manpower

Jay Kulkarni founded Theorem in 2002 and managed it from a four person startup to a company with over 200 global employees and dozens of clients sustaining hyper growth year over year. Theorem is a pioneer in offering ad operations, search operations and specialized technology and analytical services to digital marketers. Theorem incubated and launched Theorem Analytics™, an innovative solution to gather data from disparate online campaigns. Jay is a veteran in the online advertising space having launched products that are leaders in the online industry today. As one of the earliest employees at DoubleClick, Jay headed up product management for their advertiser solutions, taking DART for Advertisers product from white board concept to over $25 million in revenue within two years. Later, he was responsible for the DARTmail platform managing both organic product development, technology integration through two mergers and managing teams across North America.

About Us

About Us
At the onset of the digital revolution, Theorem began with a single vision: to become the leading provider of digital media operations, reporting and technology services for the media marketing industry. Today, Theorem is firmly positioned as a global, industry-leading digital marketing partner to some of the world's most recognizable organizations. With offices on four continents, Theorem offers a full suite of services to maximize the power of online media for some of the most sophisticated digital marketers in the world. Leading publishers, networks, technology providers, agencies and brand marketers have leveraged our expertise to supplement or manage their digital media operations in the Americas, Asia Pacific, Europe and the Middle East. Backed by scale, proficiency and operational maturity, Theorem can manage all aspects of our clients’ digital media, from inception through execution and optimization. By offering a flexible, customized experience, Theorem can help clients meet and exceed their marketing goals while freeing them up to focus on running their business. Whether a client needs all of our services or just one or two, if they want white-labeled, team extension or open third-party acknowledgment, we will mold our team to suit their needs. We call it “innovative collaboration,” and it can lead to a refreshing sense of relief when the “burden of media execution” is lifted. Theorem Inc. is a privately held company with offices in the United States, the United Kingdom, the Dominican Republic and India. How may we help you today?+ Read More

Our Founders

Jay Kulkarni, Founder and CEO

Jay Kulkarni founded Theorem, Inc. in 2002.

Over the last ten years, Kulkarni has been the driving force behind the move to profitability and the company's extraordinary expansion, producing products and services that have become the standard in the online industry today, such as theorem analytics and Theorem creations.

Kulkarni is published by several leading online publications and is a veteran of the conference speaking circuit, frequently participating in panels at OMMA and Ad:Tech.

Prior to founding Theorem, Kulkarni was one of the earliest employees at DoubleClick where he headed up product management for advertiser solutions and e mail platforms.

Board of Directors

Jack Demetris, Senior Vice President of Business Development and Strategy

Jack brings over 15 years of sales and sales management experience working with start-up and emerging technology companies in the software and technology space. Before joining Theorem in 2005, Jack worked as regional sales manager at open network technologies, business development manager at NSW, and vice president of sales at MD on-line where he specialized in building and managing teams that led to significant growth during his tenure. Jack leads Theorem's domestic sales team, manages key relationships, and works on company strategy in order to expand Theorem's presence in the rapidly growing and changing online marketplace.

Jack earned his Bachelor of Business Administration degree from James Madison University and is actively involved in many industry conferences and events.

Marcus Harding, Managing Director, Europe

Marcus Harding joined Theorem in 2008 when he was appointed to set up and open the UK offices based out of London. Having worked in advertising for over 10 years, and digital online media for over 6 years, Marcus joined with a wealth of experience and high level industry contacts. His responsibilities include the delivery of the region's annual new business development revenue target, promotion of the Theorem brand and services within Europe and the day to delivery of operations and client services to all existing clients. Since his arrival, Theorem has become a leader of digital media operations in the UK market and continues to grow. Through a combination of persistence, local knowledge and hard work, he has managed to establish the company in a highly competitive and important digital market.

Marcus has a Bachelor Degree in Geography from the University of Manchester, UK and various industry qualifications including certificates in Strategic & Conceptual selling and Digital Marketing.

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