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Media Services

Theorem’s digital media services team offers all levels of digital media management and consultation to brands and agencies. We provide a white-label solution focusing on marketing activation and helping companies expand their digital media knowledge, capabilities, resources and bandwidth.   We are technology and platform agnostic, which allows us to evaluate the latest innovations and providers’ offerings to determine which solution(s) best fit our clients’ needs and to ensure we remain cost-effective and competitive and satisfy our clients’ digital media objectives. Our Core Digital Media Services  
  • Digital media strategy and development
  • Media planning and buying 
  • Campaign execution and management 
  • Insight and analysis
 Media services are aligned with Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.  

 

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Media Strategy, Planning & Buying
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Our team can assist with high-level media strategy based on your overall marketing goals, target audience, consumer media consumption habits and key performance indicators for each initiative. We act as an extension of your marketing team with cross-platform digital media experience.    In the planning stage, our team can handle the process from media brief creation to RFP (request for proposal), media plan development and insertion order execution. We operate as an authorized buying agent for media placement and pricing on your behalf. We leverage our industry contacts and relationships for direct publisher/network deals and utilize trading desks and exchanges for programmatic media buys. Our team will compile and present the final media plan for approval and handle the contractual stage of the media-buying process on your behalf.     Theorem’s approach to media is to provide an outside perspective to our clients’ marketing efforts and to build upon our cross-vertical experience. Media Strategy, Planning and Buying are aligned with Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed. 

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Campaign Management
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Campaign Management

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The execution of digital media is complex, with a lot of moving parts. That is why campaign management is crucial to the success of digital marketing efforts. Our team provides campaign management services that include execution strategy development, project management, proactive optimization, media reporting and reconciliation. We work alongside the media planning and buying team - internal or external - to develop key performance indicators and a reporting strategy for each campaign. We are strong project managers with experience working with creative teams on the development of creative assets, web producers for client-side tagging and media partners for campaign execution. Our team produces all campaign reports and provides insight on performance with recommendations for optimization.

Knowing how to successfully execute a digital media campaign is just as important as knowing how to reach your audience online. You can leverage our team’s experience in executing various digital media initiatives and developing best practices.  Campaign management services are aligned with Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed. 

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Insights & Analytics
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Insights & Analytics

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Digital media generates extensive data, and reporting can be overwhelming. Our team focuses on data storytelling and providing actionable insight for marketing intelligence. The key to success is determining what data to collect and how to apply it to the overall marketing objectives.   Theorem provides a consultative approach to analytics with experience using various technology and data management tools. Our goal is to streamline various data sources used to measure media executions and provide meaningful insight on marketing performance.   Insights and analytics services are aligned with Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.

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