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Leading Service Provider of Media Operations, IT Consulting Service, Reporting And Analytics, Data Management, Web Analytical Services and Theorem Analytic from Bengaluru.

Media Operations
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Media Operations

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Given the rapid change in the technology landscape and the growing reliance on digital advertising, companies need to rethink their strategies to address these issues. As digital marketing evolves, it becomes increasingly clear that communication and collaboration are as important as adapting to the changing media landscape and technologies introduced to the digital ecosystem. Theorem is the global leader in digital media operations—providing publishers, networks, agencies, brands and technology providers with an unrivaled level of experience in Ad Operations, Search Operations and Email Operations. We bring the unique perspective of understanding the entire landscape of media operations workflow and applications.  As a partner, we work with our clients to determine which tasks are best handled by Theorem, establish turnaround times, and manage resources and the overall communication flow to ensure expectations are exceeded. Theorem can provide operational relief through a dedicated custom-built team, or we can work as an overflow management outlet as support for existing teams. Success ultimately comes down to having the skill and client-service dedication necessary to execute and maintain your digital marketing efforts. Our solutions provide flexibility and are backed by scale.     Media Operations are part of Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution.

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IT Consulting Service
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IT Consulting Service

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Creating brand memorability amid the clutter in the digital marketing space requires more than powerful go-to-market strategies. It requires experience and knowledge of the ever-evolving marketing space backed by powerful technology-driven tools that extend the value of every marketing dollar spent by ensuring meaningful ROIs.

Fore more than a decade, Theorem has been expertly steering its clients through the online maze of publishers, networks and agencies to gain mindshare for products. Our intuitively built tools, analytically driven processes and intrinsic ability to decipher online trends have helped our clients with key insights that have enhanced their online and mobile presence and enriched their digital marketing efforts.

We take time to understand each client’s digital marketing needs and offer tailor-made strategies. By partnering with Theorem and leveraging our knowledge, media services and operations, reporting, analytics and creative service teams, you can streamline your business, cut operational costs and focus on core competencies in order to gain competitive advantages

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Reporting And Analytics
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Reporting And Analytics

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The volume and velocity at which companies need analytics continue to accelerate. The ability to adjust quickly to trends has become a necessity for business success. While dashboards consolidate multiple sources of data, and marketing automation facilitates the execution of campaigns, data analysis drives the decisions needed to fuel growth. Theorem helps companies overcome data overload and provides the services and tools they need to extract data analysis that drives value. We allow our clients to cut operation costs and gain valuable, actionable insight into their marketing efforts. Benefits include: 
  • Increase in productivity of both internal teams and end users
  • Easy sharing and distribution of data and reports over the web
  • Centralized and dynamic reporting
 Reporting and Analytics can be used separately to improve your business operations, in conjunction with Theorem Analytics™  − our web-based reporting and data management tool − or combined with other Theorem capabilities as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.

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Data Management
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Data Management

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Digital and big data advances create new marketing opportunities, but they also create challenges in the management of all the sources of information. Theorem data management services help companies perform a variety of tasks, from daily and weekly data gathering, summarizing and report production to the creation of sophisticated models and algorithms. Our data management team includes statisticians, Microsoft-certified engineers and SAS-certified programmers. Partner with Theorem and take advantage of our full range of data management services: 
  • Data feed management − aggregate, normalize and QA data from disparate sources − ad server, search, rich media, email, market research and offline
  • Automate the data-handling process
  • Build custom data features on published APIs, such as Google, Dart and Omniture
  • Store data from different sources on a long-term basis for campaigns or analyses that reach back in time
  • Automate the delivery of reports and dashboards via our web-based interface, Theorem Analytics™
  • Customize solutions that adapt to your existing infrastructure and processes
  • Provide campaign and cross-channel analysis
  • Provide statistical modeling and custom algorithms
 Data Management services are part of Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.

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Web Analytical Services
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Web Analytical Services

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Marketers are tasked with manipulating and leveraging large amounts of disparate data in a cost-effective way. Theorem embraces the data-driven marketing revolution and provides the interpretation necessary to create valuable insights with customized solutions to analyze data. We partner with our clients to learn their business and provide the knowledge they need to make sound marketing decisions. Our analytics team has experience transforming massive amounts of data into an algorithm of actionable information for cross-platform statistical analysis. Our capabilities include attribution modeling, ROI analysis and predictive modeling through multivariate regression analysis. We foster a collaborative approach and provide the flexibility needed for customization.      Analytical Services are part of Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.

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Theorem Analytic
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Theorem Analytic

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Realize the potential of your marketing data with Theorem Analytics™, an interactive web-based solution for multi-dimensional analysis that allows a wide range of digital marketers to easily and efficiently mine actionable information from their data. Theorem Analytics™ eliminates the need for costly hardware and software installments, licensing fees, training, and upgrades. Unlike desktop spreadsheets or high-priced analytical software systems, Theorem Analytics™ is an all-encompassing marketing analysis solution that allows you to combine all your disparate data sources into one central repository. Publishers, networks, agencies, marketers and other stakeholders save hours of work by leveraging the automated creation and delivery of reports and through the development of comprehensive and flexible dashboards. Features:
  • Central repository that can incorporate a wide variety of data sources 
  • Flexible tabular templates with “drag and drop” functionality 
  • Customizable private-labeled interface
  • Interactive graphs providing optimum data visualization
  • Dynamic dashboards with customizable environments
  • Automation of report distribution to multiple recipients

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Ad Operations
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Ad Operations

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Having a reliable and efficient ad operations team is vital to your company's success — regardless of the size of your business.  Theorem has delivered millions of placements with high levels of accuracy. With more than 10 years of ad operations experience, we have technical expertise in all the major leading ad serving and rich media technologies, including but not limited to: DoubleClick for Publishers (DFP), DoubleClick for Advertisers (DFA), DoubleClick Campaign Manager (DCM), Atlas Ad Manager, ad:tech, 24/7 Real Media Open Ad Server (OAS), OpenX and MediaMind. Our teams work closely with our clients to deliver exceptional customer service throughout the media execution life cycle. Entrust your ad operational needs to one of the most skilled and experienced teams in the industry.
  • Ad trafficking, creative troubleshooting and quality assurance testing
  • Media execution, monitoring and management
  • Rich media technology, deployment and QA
  • Campaign execution optimization
  • Data aggregation and reporting
  • ISO 9001.2013 and ISO 27001 certification
  • Global and Multilingual Support (English, French, German, Spanish, Italian)
 Ad Operations are part of Theorem’s full suite of marketing activation capabilities and can be used ad hoc or as part of an integrated solution. We provide flexible terms of engagement, and our services can be scaled up or down as needed.

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Campaign Reporting And Analysis
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