Hoardings are just large posters. They are generally installed outside  in the open on the highway and the top of  buildings but, you can also see hoardings inside  the airports and  other  large ficilities. Hoardings are more effective to delivering the message  and getting the attention of the customer as they  are not surrounded by text and additional editorials like newspaper advertisements.Hoarding is a different from brouchure or an advertisement. There are various reasons for this.First, A hoarding is read from far as compaired to a brouchure or an advertisement which is just a few inches away from our eyes.Second, you get more time to read a brouchure or an advertisement but you may get few seconds to read a hoarding. When you see a hoarding while driving, you may have the time to just glance on the hoarding.Third, hoardings are only support/ reminder advertising mediums. That is, you use this media to remind your target audience that you exist. While driving you don’t  expect the coustmer to stop on the road or highway to read what’s written on the hoarding.
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