TWBC Marcom

Mugal Diamonde is an extremely fashion forward jewelry design and wholesale brand. While many small retailers purchased from them, the bigger retailers preferred to buy products from Mumbai as it was touted to be the fashion hub. Diamonde's creative talent and product quality wasn't visible to its potential target audience.

Vittal Group has various business interests developed over a few generations by one family. While their ethics and values were common for every vertical, their businesses were widely different and to bring them under one umbrella was extremely challenging.

The identity binds the colors and flavors of all their business interests and depicts celebration and victory. The typography remains simple and regal and the positioning very aptly connects both the company's deep rooted values and their futuristic approach.

Hope is an NGO that aims to support families affected by pediatric cancer through Medical, Sociological and Financial assistance.

Cancer is a very difficult subject to talk about especially when it affects children and when a genuine brand attempts to do honest work its communication has to reflect that.

The Hope communication is mostly social because it was important to build awareness and involvement. The imagery and content is rooted in positivity and the possibility of survival. The communication stands apart from other brand simply because it does not cause fear, it only uplifts, just like the brand.

The real purpose of diagnostics is Health & self awareness but all that we remember are the problem we discover upon texting.To readjust this perception we decided to remind people that testing is for self awareness and awareness leads to health. The annual Medivision calendar became the perfect tool. The Medivision calendars were designed to set health goals for the brand audience. Each month set a new challenge aimed at wholistic health. These challenges acted as a reminder for healthy habits and a path to self awareness.

Zuari Cement, part of Heidelberg Group is a giant of an organisation with tens of thousands of employees spread across India.

Internal communication hence became the tool to bring everyone together under the brand, its values and its culture. The communication was addressing a wide hierarchy of employees each very different from the other so it had to be simple, effective and in line with the company character.

Several concepts were also devised to celebrate the employees diligence at work. It addressed safety measures, resource conservation methods etc. thereby building both morale and a culture of safety and support.