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Virtual Viz is a consulting firm specializing in digital and social media strategy. With vast experience in online marketing, e-commerce, social buying, mobile, social media platforms, viral video & audio production.
We live in an amazing Digital world. It is a new mode of communication. The Digital world uses search engines for everything. That is why at Virtual Vizz, we love being Digital.
As we continue to grow with time, we built our road to success with our strong work ethics-Quality, Hard work and Sincerity. Today, we work with numerous clients from different sectors of the industry and cater to their demands in the best possible manner. Each of you are unique, and it is good to be unique.
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Nature of Business

Service Provider

Search Engine Optimisation
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Search Engine Optimisation

Thousands of your potential customers are using search engines every day. We make sure they find you and not your competitors.

Organic search visibility is no longer a "nice-to-have" but a business necessity. If you aren’t investing in Search Engine Optimisation (SEO), you can be sure your competitors will be.

SEO is a complex, rapidly changing but vital part of the digital marketing mix. It isn’t just about keywords and links anymore. Information such as user location, mobility and search history are available to the search engines before the user has even typed a query. And this information is being used to serve increasingly personalised results. Therefore you don’t just need to optimise for keywords, but for user intent and context too.

In addition to all of this, the way in which search results appear is also changing. We use innovative markup to allow “rich snippets” such as star ratings, author photos and video thumbnails to show in search results and steal clicks away from your competitors.

Our team of SEO experts will work with you to understand your business objectives and to formulate a bespoke strategy that best executes them. We look at your current situation and formulate a creative plan to get you where you want to be, whether you need Crawl Rate Optimisation, Local SEO, Video Optimisation, Content Optimisation, Domain Strengthening or link profile clean up, our team live and breathe SEO and are constantly on the look-out for new and innovative ways for you to increase your organic visibility.
   
Technical site audits

    We carry out site audits to make sure there are no technical issues that may be holding your site back in terms of organic performance and rankings. We look at a number of on-site factors such as crawling, title tags, on page optimisation, internal linking and duplicate content. This allows us to pinpoint any potential issues and create a plan of action for fixing them, giving the site optimum performance.
    On-Site Optimisation

    Simply pointing links at a site doesn’t work anymore, and these days on-site optimisation is fundamental to good organic performance. Without key elements that are optimised with both Google and site visitors in mind, your site will not perform as well as it could.

    On every site we work on, we will ensure that key elements including title tags, H1, internal linking, images, content are all optimised correctly. We will also ensure that any content issues arising from duplication are dealt with in the correct way. Optimising your site is a key step in to high-level organic performance and we ensure this is up to speed in the early stages of any project we undertake.
    Click-through rate optimisation

    Standing out on search engine results pages has become increasingly difficult in recent years with a number of additions such as maps, shopping results and paid ads all competing with organic search results. We will write great meta descriptions and use the latest in schema mark up to ensure your site stands out and have a proven track record in increasing click-through rate in competitive niches, even for sites that are already ranking at #1.
    Call Tracking

    Attributing calls to a marketing source can be vitally important when trying to calculate and improve ROI. Thanks to our call tracking service, you’ll know exactly what marketing activity brought a lead to you, right down to a specific keyword.

    This enables us to significantly improve your lead quality by analysing the sources of quality leads and sales but it enables you to adjust your campaigns. For the better.
 

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Pay Per Click
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Pay Per Click

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Pay Per Click

Return is everything. That’s why we treat your marketing budget as if it’s our own money.

Without pro-active management, rigorous attention to detail, thorough competitor analysis and a true understanding of desired outcomes, a good Paid Search campaign can quickly turn into a budgetary black hole.

As pioneers in Paid Search, we have spent considerable time perfecting our processes to ensure that we deliver the most visibility, the lowest cost with the highest number of conversions for our clients.

And in this increasingly complex, ever-changing world of PPC, we will keep you up to speed with the latest developments in new products and platforms. Leveraging their strengths to ensure you continue to maximise your return.

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Social Media Marketing
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Social Media Marketing

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Social Media Marketing

We’ll help you generate return with compelling messaging to the right audience at the perfect time.

Social Media marketing can generate a significant return on investment, providing your social media strategy is crafted with a solid business goal in mind. It’s quite simply a myth that you can’t measure return on your social investment.

Aside from a financial return, social media can, when implemented correctly, promote your brand, engage your audience, improve your customer service and create and nurture relationships with key influencers. Social media creates a dialogue between your brand and your audience. It influences perception and increases customer lifetime value. And all for a fraction of the cost of traditional marketing media channels.

Every word, photo, video and link that we create for you will boost attributable sales, build communities, drive website visits and could even increase footfall to stores. Proving that social can bring you so much more than visibility and connectivity. Creative, measurable social media means greater returns both in the short and long term.


    Analytics and reporting

    Measurement is at the heart of everything that we do. We devour data as it helps us to build content strategies informed by insights. It also shows performance, success and results. We create reports tailored around what clients actually need to see and understand.
    Social media audit

    How are you performing on social media? Our social media audit will explore your current situation, any issues or potential issues with what you’re doing and we’ll lay out the opportunities afforded to you by social media to connect with your audience at multiple touch points.
    Strategy

    Simply having a Facebook page isn’t a social media strategy. Your strategy connects where you are with where you want to be. We’re experts at creating measurable, innovative social media strategies that deliver results, no matter if your desired result is more likes, clicks, engagement or sales.
    Social listening

    Even if you’re not on social media, you can bet that people are talking about you. We have access to social listening tools to help you better understand your audience and your brand. Social listening is an essential part of all audits and strategies.
    Social Media Training

    If you want to be able to manage your social media in house but don’t know where to start, we can create a bespoke training plan to teach you and your team how to set up, manage and report on social accounts.
    Paid social

    Paid media is becoming an increasingly integral part of social and provides brands with some fantastic opportunities to reach their audiences. We advertise across Facebook, Twitter and Linkedin and look forward to the new opportunities arising with Instagram and Pinterest.
    Management

    It’s difficult to rest easy when you have social network profiles for your brands, especially as social media is ‘always on’. We monitor all client channels seven days a week enabling us to be ever ready to engage with your audience, add value to conversations and respond to customer queries in a timely manner.
    Want to chat about social?

    Want to talk about how social could generate ROI for your business? Get in touch with Virtual Vizz's team for a chat.

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Content Marketing
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Content Marketing

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CONTENT MARKETING

All your content is marketing. Our job is to make sure you get a return from it.

Every single piece of content you produce has the power to generate sales, build brand awareness and trust, educate your target audience, acquire links or simply create a positive feel-good user experience. But only if this content is relevant, compelling and delivered to your customers where they want it, at the time they want to consume it and in the best, most engaging form.

Our content strategists will work with you to understand your objectives and formulate a strategy that will deliver results. Using social listening tools and other data insights, we’ll assess the needs of your target audience, targeting what they like to share, who they’d like to share it with and what they are influenced by. We’ll scrutinise what your competitors are doing to see what’s working for them and, more importantly, how we can improve on it.

There’s more to content than the written word. Great content can come in a wide range of forms, from video, podcasts and webinars to infographics, white papers and interactive graphics. Anything that talks ‘to’ and not ‘at’ your customers. Anything that delivers useful, reliable, high quality and relevant information to customers, resulting in a positive user experience.

While our team of creative content experts will create the right form of content for you, our experienced outreach team will make sure it’s seen by the right people, in the right place and at the right time. Using a wide range of techniques including seeding by social media, paid media, press releases and influencer outreach. Whatever it takes.

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Conversion Rate Optimisation
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Conversion Rate Optimisation

Attracting visitors is important. Converting them is crucial.

Our approach to Conversion Rate Optimisation will ensure that you maximise the return from your website.

Increasing your website’s conversion rate isn’t easy. It requires a deep understanding of consumer behaviour as well as in-depth analysis of how users are currently engaging with your website. If your conversion rate is 1%, it means we need to understand the other 99%.

Your customers are at the centre of our approach. We use the latest UX tracking software and data analysis techniques to not only define the user journey, but to analyse how users are interacting with your website as well as assessing the usability of your most crucial landing pages.

Based on our findings we formulate different hypotheses and test, test and test again. We use multivariate testing techniques to test our hypotheses on different versions of key landing pages and work with your development team to ensure that the key changes that will increase your ROI are implemented across your website.

Conversion Rate Optimization isn’t a one-off job. Through continual audience research, assessment of the data as well as experimentation we ensure that your conversion rate, and therefore your return, continually grows over time.



  • UX Tracking

    By installing UX (User Experience) tracking software on your website we can record user behaviour and interactions with the various site elements. Our chosen UX software lets you analyse several report formats including heat maps, scroll maps, and confetti maps which all give enormous insight into how your visitors are using the website.

  • Data analysis

    We use data from various sources such as Google Analytics in order to gain data, and more importantly insight, into how users are interacting with your website so that we can make data led decisions about the changes which need to be made.

  • Landing Page Creation

    In order to test various hypotheses which we have formulated from insights gained through UX tracking software and data from other tools, we create different versions of landing pages in order to test which elements work and don’t work.

  • Multivariate testing

    We use multivariate testing techniques in order to test engagement with different content for many elements across one or several pages to identify the ideal combination of changes that yield the highest conversion rate.

  • Multi-channel attribution

    It is a common, but sometimes costly mistake, to only use last click attribution data to judge how well your website is performing. We use multi-channel attribution to allow us to accurately judge how your various marketing channels are performing at all stages of your buying funnel.

  • Analytics & Reporting

    When it comes to reporting on your content marketing campaigns we’ll give you with all the data and information you need, not only to show you the success of the current CRO campaign, but to give an insight into any areas we can possibly improve and make the results even better.

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Online Public Relations
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Online Public Relations

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Online Public Relations

Compelling online PR that does more than generate a buzz. It gets results.

We don’t differentiate between ‘digital’ and ‘traditional’ PR, all of our PR campaigns integrate seamlessly with your online activity. Which means that the campaign we create for you will be just as successful in the Daily Mail as it is on Buzzfeed.

We live in a world where every brand is shouting for the consumer’s attention and, as a result, struggling to get their voices heard. We believe that digital PR gives you another angle. Blended with more traditional offline PR activities, digital PR can produce extremely powerful results, helping you influence perception, drive conversation and improve sentiment around your brand online.

PR works alongside social media, SEO and outreach activity to build influence, brand awareness and ultimately, impact the bottom line.

Our talented, experienced, well connected team love creating engaging campaigns for our clients. They’re as comfortable on the phone pitching persuasively to journalists as they are tweeting with bloggers.

As with all our other services, the focus of our online PR activity for your brand is results. We deliver compelling, strategic PR campaigns with metrics and measurement. For more information about what we can do for you, let’s do what we do best – start a conversation.



    Press Releases

    Press Releases are the cornerstone of all PR Campaigns. They remain the best way to get your news out to the right people at the right time. But what’s a great piece of online coverage without a link? That’s where we’re different.
    Online Coverage and Link Acquisition

    Getting your press release featured isn’t everything. We specialise in getting the links back to your site to influence your search engine rankings. A link isn’t just a link though; we place your content and news where it will have the maximum opportunity to be seen as well as the highest impact on your domain authority.
    Digital Stunts & Creative Campaigns

    PR isn’t all press releases and events; it’s much more than that. We specialise in digital stunts and creating more engaging campaigns to give you the standout required to drive and shape conversation and influence the perception of your brand online.
    Want to chat about Online PR?

    Want to talk about how online public relations could generate ROI for your business? Get in touch with Virtual Vizz's team for a chat.

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