Webhopers Infotech Private Limited

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Learn How to Use Google AdWords Effectively for your PPC marketing campaigns. Read about buying keywords on Google, keyword research and grouping tools, and much more!

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below).

Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.

Ultimately, pay-per-click marketing is good for everyone:

PPC Company in Chandigarh - Webliquids is one of the leading PPC company in Chandigarh. We help businesses to be popular and get a Quick business through PPC campaigns. Our Pay - Per Click Services Company provides you Different types ofOnline Marketing such as marketing through Search engines, Re-marketing campaigns, Video marketing, Social Media Marketing etc.

We Also Provide SEO Services in Chandigarh as Well as Web Designing Services in Chandigarh

PPC Services help you to reach your customers online via paid search advertising. Webhopers in-house experts provide full-range PPC services to help you achieve the goals quickly and in a cost-effective manner.

PPC Services for Real-World Clients:

• Decreased monthly cost by $1000 while maintaining click volume
• Reduced spend by 33%, while maintaining consistent volume of traffic
• Reduced Cost-Per-Click by 25% and increased impressions
• Tripled the click-through rate of an ad group from 2.79% to 7.36% through ad text optimization.
• Increased Quality Score averages to 7, which provided 43% lower cost per click (CPC) while maintaining conversion volume.

PPC Services from Webhoper,  what  are the benefits?

With Webhopers PPC services, you know that your PPC account is in the right hands. Our PPC consultants and our team of paid search marketing professionals, combined hands-on Google account  to help you achieve your PPC goals.

Effective PPC management is one of the most important aspects of running a successful paid search campaign. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. Fortunately, this does not need to be a time-consuming process, but it is important to know which areas of your account need work and which will yield the greatest returns.

Let's discuss the tools and processes you can use to make PPC management easier and more effective for your business.

• We help in understanding and analyzing your product's basic selling scheme.
• After analyzing the selling pattern we help in defining the perfect aim and objectives for your pay-per-click campaign.
• We understand that there is no benefit of prolonging the campaign. So the company helps in finalizing the most beneficial and tentative dates for the campaign.
• Being an expert in the field we establish the click-through rate target so that you pay as per your budget and gain maximum benefit out of it.
• Analyses the budget for your pay per click campaign.
• Creates a statistics for the Return on Investment for the Pay per Click campaign.
• Finally helps in analyzing and measuring the results and benefits offered by the pay- per-click campaign.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this guide, you'll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

Keeping up with the pace of the evolving trends, we synthesize the technical expertise of our skilled professionals with years of experience to deliver Internet Marketing solutions that expand your online visibility and increase conversions.

• Search Engine Optimization 
  Services“Search Engine Optimization” that drives you to page 1 ranking! Get in touch with WeblinkIndia.net for search engine optimization enriched with valuable keywords.Find out more »
• Paid 
  AdvertisingFor clicks that bring relevant traffic! With the best of expertise guiding the path of your PPC marketing, revenue boost, and high footfall is just a click away.Find out more »
• Social Media
  MarketingBrands that create the social buzz, manage to rank first! Our social media analysts plan and implement effective strategies to increase the referrals and conversions.Find out more »
• Conversion 
  OptimizationWebsites that convert more, stride for sure! Our experts know the requirements of your website and implement measures that increase its performance and conversion rates.Find out more »
• Online Reputation
  ManagementBrands we build, mend, and monitor, attain a spotless prominent web stature! Our specialists monitor your brand image and plan strategies that guarantee results.Find out more »
• Content
  MarketingContent isn’t king, it’s the kingdom! Here, we not just create valuable content for our clients but also take responsibility for the full content marketing cycle.Find out more »

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be. WordStream makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.

Integrate and Implement Social Media Marketing Techniques in your business and Build brand awareness through social media like Facebook, Twitter, Google Plus, LinkedwIn etc. SMM is a inbound marketing technique which is very much effective in bringing traffic to the website and also helps in increasing the online reputation. With the help of social media marketing platforms you can generate business of your new brands and also build proper brand awareness.

WebHopers is known for providing the best social media marketers in India which is not only helpful in increasing the business through social media but also help in improving the business reputation. We provide SMM services on several social media platforms like Facebook, Twitter, LinkedIn, Google Plus, Youtube etc.

Our team is well experienced in providing the social media marketing services like

• Facebook Paid Marketing which includes increasing the facebook likes, increasing reach of the post, boost posts in order to generate more business leads etc.
• Twitter marketing for increasing the brand awareness through paid advertisements on Twitter.
• LinkedIn Marketing. It is one of the most known professional social media platform with which you can also generate leads for your business and improve brand awareness.
• PINTEREST MARKETING. Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more. Pins drive more revenue to ecommerce stores than any other social share.
• Google Plus marketing Created by the worlds’ most popular search engine, Google+ is consistently growing and evolving. This social network not only helps you easily connect with your audience, but it can also help you gain valuable credibility through social signals and more.
• YouTube Marketing with over 6 billion hours of video watched every month, YouTube has cemented its position as the top video sharing website in the world.

SEO – SEO stands for search engine optimization. It is technique which is used by the most webmasters and best SEO Companies in India to increase the visibility of website in the major search engines ( Google, Bing, Yahoo, Yandex) etc. In Modern era of internet website development business is increasing day by day. Everyone who wants to stay or grow their business rapidly they have to make strong online presence. But developing website is the first step for the growth in business. But website without SEO is water well without water.

“Make Complete Organic Search Engine Presence to Dominate the Market“

At webhopers.com we have a team of Google Analytics and Google AdWords Certified professional who has the proven track record of providing the best and organic SEO services in all over the Globe Especially in India. We think our clients success as our own success. We also had proven results on the first page of Google and working with more than 100+ businesses all over India.

“Waiting to See Your Website at #1 in Google Search Results, Contact WebHopers Now”

What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you!

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

Many factors can affect the costs of AdWords advertising for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does AdWords Cost?"

Businesses can advertise on Google by opening a Google AdWords account. Learn more about how to make the most of Google AdWords here.

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

Once a query is made on Google, the search engine processes the request and runs the auction which will then determine the ad positions and each advertiser's CPC.

Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

Your CPC is determined by the competitiveness of your keywords, your maximum bids, and your Quality Scores. Learn the most expensive keywords in Google AdWords.

The average amount you spend each time a searcher click on your advertisement.

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality Score keywords will save you money and earn you better ad rankings.

Learn how to manage your Google AdWords account access settings, including how to grant and revoke access to users and third-party agencies or products.

Learn how to market an apartment community through a Google AdWords PPC campaign with geotargeting in this complete guide to AdWords apartment marketing.

Learn how to optimize the Advanced Settings in Google AdWords, including scheduling, ad delivery, demographic bidding and social settings.

You don't have to pass the AdWords exam to succeed at PPC. Here are six ways to learn AdWords without getting certified.

Bid optimization for SMBs: Learn some quick easy Adwords Bid Management tips for optimizing bids in a small or low-budget Google AdWords campaign.

The AdWords opportunities tab offers some valuable functionality but also helps Google grow its profits: learn how to tell which features can help you in this guide.

Are you contemplating taking the AdWords Certification Test? Read this in-depth guide to learn everything you need to know before, during, and after the certification process.

AdWords scripts are a great way to save time and automate part of your PPC workflow. Check out these five free Google AdWords scripts for beginners!

Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.

Using white papers to get leads as part of your B to B marketing strategy? It might be time to rethink that! Here's why, plus 7 types of better B2B offers for lead gen.

Want more control over your AdWords bids? Follow these best practices when switching from automatic bidding to manual bidding in Google AdWords.

In today’s world, the majority of people get their first impression of your business through an Internet search engine like Google. If the search engine produces negative information, it will affect your image, especially if the results appear on the first page of the results. This damaging information can lead to a poor reputation and missed opportunities. With Online Reputation Management Services, we carefully manage your online reputation.

Our PPC management services are customized to your needs and aligned with your business goals. Our goal is simple but yet very specific: to make you more money. Our 12 years of online experience, industry recognition and proven practices guarantees your ppc success.
You want the company that goes that extra mile. You want PPCChamp.

• Google AdWords
• Bing Advertising
• Remarketing
• Shopping Ads Management
• PPC Audits

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

Pay-per-click agency solutions from Webhoper are designed for PPC advertising agencies that want to manage their clients Google AdWords campaigns more efficiently. WordStream's in-house experts help pay-per-click marketing agencies reach their clients' goals by providing full-range PPC services.

Our Results with Pay-Per-Click Agencies :

• Decreased monthly cost by $1000 while maintaining click volume
• Reduced spend by 33%, while maintaining consistent volume of traffic
• Reduced CPC by 25% and increased impressions
• Tripled the click-through rate of an ad group from 2.79% to 7.36% through ad text optimization.
• Increased Quality Score averages to 7, which provided 43% lower cost per click (CPC) while maintaining conversion volume.

Every pay-per-click campaign is unique, but the most successful campaigns all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance.

Image via Google

However, while it is important to focus on and devote sufficient time to each of these areas, successfully managing a pay-per-click campaign is about working smarter, not harder. After all, you’ve got a business to run, and PPC management can be a full-time job. That’s why it’s important to maximize your impact in as little time as possible, freeing up precious time to focus on what really matters – growing your business and taking care of your customers.

Many advertisers are primarily concerned with their keywords – and rightfully so, given that keywords are the foundation upon which pay-per-click campaigns are built – but how those keywords are organized and structured is equally important. Despite this, far fewer advertisers concern themselves with their account structure, which can result in diminished performance and an increase in wasted spend.

Although there are many ways in which you can structure a pay-per-click campaign, such as a structure that mirrors the architecture of your website or by categorization of different product lines, all successful paid search campaigns share the same five elements:

• Campaigns
• Ad groups
• Keywords
• Ad text
• Landing pages

These five elements can be visualized in the following way:

AdWords traffic estimations serve as valuable indicators of which AdWords keywords are driving the most traffic to your site or triggering the most conversions. AdWords traffic analysis can help you prioritize your search marketing workflow. Taking advantage of an AdWords traffic estimate can help you decide when you can benefit from actions such as: 

• Building out dedicated web content or a Google PPC ad group for a given keyword
• Updating and tweaking landing pages and text ads
• Segmenting keyword groups into smaller subgroups
• Designating negative keywords

An AdWords keyword traffic estimator helps you determine what keywords are most valuable to your business. Small business advertisers can use a Google AdWords traffic estimator to monitor keyword traffic, while also discovering new high-traffic keyword ideas based off of already successful keywords.

WordStream's PPC Software provides a comprehensive collection of pay-per-click management tools, including a Google AdWords traffic estimator tool that helps you make the most of your own keyword traffic data, providing privacy, accuracy and relevance.

While third-party keyword tools can be helpful in beginning your keyword research, ultimately your own website data is a superior source of keyword traffic information.

Take this AdWords traffic estimator data served up by the Google AdWords Keyword Tool:

These numbers have little, if any, value to your business. For example, the keyword "wholesale custom cabinets" is shown as having "not enough data." But this keyword might actually be very high-performing on your website and in fact fare better than "custom bathroom cabinets"—if, say, "wholesale" is a big part of your business's branding.

In order to really discover which keywords are driving the most traffic to your site, you'll need to aggregate and analyze your own keyword data. WordStream software, including a Google AdWords keyword traffic estimator, helps you mine your private keyword data (server log files and Web analytics), filter it by traffic source, and organize it into a manageable format.

If you’re new to Facebook marketing or your current Facebook marketing strategy doesn’t work, read our top-five tips on how to create a successful campaign.

We’ll go through the basics of:

1. Segmentation
2. Ads Optimization
3. Scheduling Your Campaigns
4. Managing Your Budget Wisely
5. Tracking Your Results

Be seen by customers at the very moment they’re searching on Google for the things you offer. Plus, you can get your spend matched up to Rs.2,000 in promotional credit*.

Google and our partners sometimes distribute promotional codes for AdWords advertising. These special offers can be used to redeem credit that gets applied to your AdWords account. This article explains how to redeem your offer and track its status.

Online marketing is an investment in your business. In this short, interactive guide, we'll ask you a few simple questions to make sure you're equipped to invest your advertising dollars wisely and reach your marketing goals.

• What's online marketing?
• Is your website ready to deliver results?
• Using AdWords for online marketing

Looking to get more leads with paid search advertising? Google AdWords is the premier platform for paid search advertising—allowing you to target your customers in the most relevant and specific way. Whether you’re looking to fine tune your existing AdWords campaign or you’re starting from scratch and need a complete campaign setup, the paid search specialists at Blue Corona can help with every aspect of your Google AdWords campaign management.

Enter your website address into the box below to let our PPC experts identify opportunities for improvement:

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be. WordStream makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.

When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising.

Online local advertising can provide tremendous benefits for small businesses looking to advertise online. Optimizing your web site for online local advertising is a great way to get the attention of new potential customers and drive quality traffic to your business’ site.

Whether you are an advertiser or agency, WordStream can help you with your local business marketing efforts.

WordStream offers numerous local online advertising solutions. Our innovative WordStream Advisor Software helps you organize online local advertisement campaigns and lets you create highly optimized and effective accounts that can lower your costs and save you money.

In addition to our management software, WordStream offers service packages that enable Google-certified AdWords experts to help you reach your online local advertising goals. Let us make local online advertising a breeze!

Online local advertising for agencies can be difficult; marketing local online advertising to clients isn’t always easy. That’s why we’ve put together a guide for creating PPC campaigns tailored for local searches, complete with evidence of improved results. Read our guide covering Online Local Advertising with PPC.

Finding free advertising help online can be difficult, which is why WordStream offers these local advertising tips:

Claim your spot on Google Places – Get set up with Google Places and fill out all your local online business information. Include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation).

Use Google''s Local Search Ads - It''s crucial to appear on the map when users are performing local searches, especially on mobile. Learn about local search ads here.

Create “About Us” and “Contact Us” pages to target local terms — Add your local business hours, directions, and contact info. This content serves to reinforce your location with search engines.

Get your business rated – Good reviews can bring huge boosts to your business. Encourage reviews by asking for feedback through your Facebook and Twitter accounts.

Focus on social media — Social media has been proven to be increasingly important factor when it comes to ranking for local search, so be sure to regularly update your Facebook and Google+ accounts.

Get your business listed in directories — Get your business listed in a number of online local directories, providing reputable links that can improve your local online search ranking.

We partner with brands to grow visibility, website traffic, and achieve higher search engine rankings through our mix internet marketing services. No longer “just” the world’s greatest link building company, Internet Marketing Ninjas offers fully-integrated SEO and Internet marketing solutions to meet the demands of the modern digital ecosystem and to take your growth to new heights.

• 
  SEO
 
• 
  Link Building
 
• 
  Content Creation
 
• 
  Social Media
 
• 
  Content Marketing

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

“Create Mobile App and Discover New Milestones of Your Business”

In modern era of digital marketing and internet everyone wants to create a profitable business in which developing mobile app is the clear and efficient app marketing strategy. Developing a good app is an important task but without implementing any marketing techniques on mobile app lead you to lose business. As we know in the end all business operations can be reduced to three words – Product, People and “PROFIT”. So mobile app marketing is the only way to increase the search presence of your app in various app stores like Google play store, Samsung store etc.

Let us have a look on the mobile app market statistics in India

In all over world let have overview of below mentioned stats of developing app

• 1.2 billion People at the end of 2012
• Mobile apps Forecasts to grow at a 29.8 percent each year
• Also 4.4 billion Users are gonna use mobile apps by the end of 2017
• Much of the above growth will come from Asia

• In October 2013 Mr. Tim Cook announced that Apple has crossed 1 million app in App Store
• In July 2013 Google announced that the Google Play store had more than one million apps in its app store

• According to the Forecasts: 100 billion apps will be downloaded worldwide in 2015-2016. So it clears the fact that the demand of mobile app marketing is gonna increase rapidly.
• And by 2017 there will be more than 200 billion downloads per year

It is forecasted by the top entrepreneurs that mobiles app business to grow to $63.5 billion in 2017 and the value of your mobile app helps in improving the brand awareness.

• In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.
• By the end of 2016 it is forecasted that there will be 309.6 billion app downloads, but 93 percent will be free.
• It is also forecasted that the number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.
• Also the share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.

The main advantages of choosing mobile app marketing solution for business are

• Faster page load times.
• Increased conversion rates from mobile users.
• Increased brand awareness.
• Creation of local and hyper-local SEO strategies to target specific keywords on mobile.
• Reduction in website page abandonment on mobile.
• Increased mobile sales.

If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

Paid search is one of the most effective ways to grow your business. This page is a basic overview of PPC, an overview of some of the core terms you’ll encounter as a paid search advertiser, and more information on several tools that will help you manage your PPC campaigns more effectively.

PPC, or pay-per click, is an advertising model in which advertisers’ ads are displayed to users of search engines such as Google. The searcher enters their search terms – also known as a “query” – into the search engine, before being presented with results relevant to their search. Text-based ads are often displayed to users of search engines, and whenever a user clicks on one of these ads, the advertiser is charged (hence the term “pay-per-click”).

AdWords pay-per click enables you to provide relevant messages to interested searchers, all while staying within your budget. Imagine if you could go even further and target your message to exact queries that searchers are typing in. With WordStream AdWords software, you can. WordStream takes relevance to a whole new level by providing you with long-tail keyword opportunities and keyword grouping capabilities to make your AdWords campaigns work for you, not the other way around.

While learning AdWords in a traditional setting provides many analytical capabilities to PPC managers, there are a few ways that it falls short:

• Manually laborious with many multi-step processes
• It can’t offer hundreds of thousands of long-tail keyword suggestions automatically
• You can’t create multiple, tiered keyword groups as quickly and easily as you need to

WordStream provides solutions to these three problems and more. Using WordStream with your Google AdWords pay per click campaigns will help you to:

• Manage lists of keywords larger than any you could create on your own
• Easily organize keywords into successful AdWords keyword groups
• Create targeted and effective ads in less than a minute
• Drive more business to your site through more highly qualified traffic
• Write better, more relevant AdWords landing pages
• Organize your data with just a few clicks
• Eliminate irrelevant clicks and put your money where it will work for you.

WordStream is a pay per click management company that focuses on providing advertisers and agencies with the software tools and resources they need to create and maintain high-quality pay per click campaigns.

Our pay per click company offers sophisticated software and service options to help you optimize your PPC account.

Learn why WordStream is the best pay per click company around, try out our:

AdWords Performance Grader: Our free performance grader evaluates your current AdWords account, giving actionable suggestions for money-saving improvements.

Free Keyword Tools: Try our collection of free keyword tools that can help you discover, organize, and group keywords for your account.

Wordstream Advisor: Our PPC management software makes it easy to keep up with your account. The built-in 20 minute work week suggests optimization changes you can implement quickly and easily that will save money and raise Quality Score.

PPC Express PPC Management Service: Let our AdWords certified account managers handle your PPC account and get you the qualified traffic and conversions your business needs to grow. It's worry free PPC!

While small businesses normally might get lost and forgotten within a large PPC management company, WordStream caters especially to small and medium sized businesses, providing them with the attention and focus they need to grow and develop their pay per click campaigns.

WordStream has already been recognized as one of the top pay per click companies in the search advertising industry. Let us show you why WordStream is the best PPC bid management company for you! Sign up for a free trial today.

Our vision as a pay per click management company is to help small and medium-sized business, and agencies on behalf of other various businesses, drive exceptional results by leveraging the power of search. Our goal as a leading pay per click advertising company is to help businesses optimize their search engine marketing effectiveness in order that they may acquire more customers at significantly lower costs.

Our PPC company’s technology, algorithms, and experts apply years of search expertise to help better our clients' accounts. The results can speak for themselves: we’ve driven more traffic, higher-quality leads, and greater profits for hundreds of clients, every day.

As we maintain a public dialogue with the search community and continue to improve our clients’ accounts, our pay per click search marketing company looks forward to further developing our vision of WordStream to deliver the best search marketing solutions that enable businesses of all sizes to seize online marketing opportunities and grow along with this exciting new space.

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go!

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

This year, we took it a step farther and also recognized International PPC experts, as well as some of the Top Rising Stars in PPC! We asked our readers to submit the names of PPCers just starting to burst onto the scene and destined to become an influencer. These “Rising Stars” just might be on the Top 25 list next year!

Of course, voting is only one part of the complex, mostly boring (but fun for us!) formula that goes into calculating what makes someone truly influential in our industry. We’ll go into more detail describing how we arrived at the rankings, but the quick and dirty version is: We measured Vote Totals, Social Impact, and Traditional Influence for each person that received a vote. The Impact scores took into account only what someone has done within the last year to truly stay up-to-date as an influential expert.