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To get exceptional, effective and all-encompassing Marketing services right under one roof might sound like an impossible task. But not any more. Making a mark with its 360° Marketing Processing Outsourcing is Mark 1. With its wide-ranging solutions that deliver every service on the Marketing spectrum, Mark 1 is set to scale new heights in the challenging world of contemporary Marketing.+ Read More

Nature of Business

Service Provider

Our strength stems from the fact that as conceptualizers, our presence is prevalent all through the product life cycle. We are present right from conceiving & creating a product name to entire marketing campaigns working around a central theme.

The key areas that we focus on, involve:

  • Defining
  • Product / Service
  • Sales Pitch
  • Segmentation
  • Marketing Mix

Positioning the Product / Service

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At Mark 1, our efforts are directed at formulating a media strategy that reaches the right audience at the right time. The media plan is created to specifically target The product / service The marketing objectives and The marketing budget Keeping the above-given factors in mind, we suggest an optimised media mix that is arrived on the basis of Target audience Cost-benefit ratio Reach & Frequency Reliable statistical data

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From creating a brand identity to building & managing a brand, we can help do it all. The same goes for event management. Liaisoning with event managers who are the best in the business, we make sure that the following are put into place The design framework Marketing plans Location & Logistics Co-ordination with Vendors / Performers / Artistes / MC / Guest Speakers, etc. Stage / Invitations / Menu, etc. The successful handling of an event fundamentally revolves around Precision in event planning / marketing / management Getting the right people for the event Excellent negotiation astuteness Ability to work under pressure and stringent deadlines Logistics & Networking Skills

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Creativez Services

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At Mark 1, we believe that excellence lies in the execution. Our long-standing association with various agencies has given us the advantage of recognizing their individual creative competencies. Therefore, we are well-equipped to delegate the project to a particular agency according to its expertise. We ensure Partnering agencies are subjected to various screening tests Their competency and tariff are evaluated in tune with client requirements The creation of innovative campaigns that truly stand out Creativity does not hamper the core objective of the promotion The creative promos help create brand recall for the product The campaigns enable generation of leads and meet the greater objective of sales growth

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As a service provider, we understand that our services need to be delivered with value-addition and attention to detail. Which is why, whether it is outdoor / indoor advertising, we believe that certain common parameters need to be met:

  • ‘Size does matter’
  • Catch attention, leave an impression
  • Appropriate placements
  • Readability & visibility
  • Capability to convey message at a glance
  • Conciseness
  • Visual appeal


We also deliver innovative in-house promotional measures that are SMS-based/ voice-dial out and implemented through tie-ups with top telecom majors.

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Promoting a product is perhaps one of the biggest challenges that companies are faced with today. To facilitate a successful promotional process, we focus on Choosing strategic locations Deputing qualified manpower Conducting training sessions to impart product knowledge Ensuring that the hired personnel attract educate convince the audience generate sales and future leads Monitoring and analysing the results

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A vital element of the marketing process, it is imperative to have a smooth distribution channel for the product to reach the end-user. With our specialised distribution consultancy services, we help Put into place the distribution framework Decide the length of the distribution chain Streamline multi-level distribution architecture Construct franchisee network if required Monitor the distribution activities Ensure availability of stock Work out the cost of stocking inventory over a period of time

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At Mark 1, we believe that our role is more than just a Marketing solutions provider; we find representation as the official spokesperson – the face & voice of our clients. In this capacity, we work towards Organising press meets Interfacing with media personnel Projecting the company’s image Being the first-hand information provider for new product /service launches Leveraging the power of the written word through Press Releases Influencing the media to write / promote the company’s products / services

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