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Western Airconditioning & Refrigeration Private Limited

We Western Airconditioning & Refrigeration Private Limited are the manufacturing Visi Coolers / Glass Door Merchandiser. Its growth has been rapid and its diversification from trading to manufacturing commendable.


Basic Information

Nature of BusinessManufacturer
Additional BusinessTrader
Total Number of Employees1001 to 2000 People
Year of Establishment1972
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 50 Lakh - 1 Crore

Statutory Profile

CIN No.U29191MH1995PTC084389

About Us

Upholding the company’s core values of providing high quality equipment at the most competitive prices and backed with a highly efficient and dependable nationwide after sales service support to its customers, today ‘Western Equipments’ has become one of the largest manufacturers of Commercial Refrigeration Equipment in the country with an installed capacity of over 2, 00,000 units per annum from its two State-of-the Art manufacturing units.

Western Refrigeration is now a group company of Hoshizaki Japan.

Hoshizaki Japan

Started in 1947 HOSHIZAKI ELECTRIC CO., LTD. was established in Nagoya, Japan by Mr. Shigetoshi Sakamoto. The head quarters are today located in Toyoake, Aichi, Japan and is headed by Mr. Seishi Sakamoto, Chairman & Mr. Yukihiko Suzuki, President

Worldwide Hoshizaki Group comprises of 46 affiliated companies with over 11,000 employees 

Core business includes Manufacturing & Sales of commercial kitchen equipment, show cases & dispensers

With deep understanding of potential opportunities in the ever expanding field of commercial refrigeration and beverage dispensing, ‘The Western Group’ has been on the forefront to transform these prospects through value additions and innovations.

Now under the benevolent and practical guidance and vision of our founder Mr. Bhupinder Singh Machre, ‘Western Equipment’s’ is geared to provide products that hundred percent satisfy customer needs to become the largest manufacturer of Commercial Refrigeration Equipment in Asia.With 33 offices pan India and more than 1000 plus professionally qualified and highly skilled workforce, ‘Western Equipments’ is all set to scale new heights and become the leader in its category by increasing productivity,round-the-clock reliability and cost optimization!

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Business Objectives

The objectives of our company reflectsthe philosophy and practical wisdom of our Founder and Chairman Mr. Bhupinder Singh Machre:-

Excellence in work and jobs across the departments
Complete Customer satisfaction with zero tolerance of inefficiency
Maintenance of High Quality standards
Giving value-for-money to the customers by providing quality equipment at most competent prices
Back up the selling and marketing with excellent after-sales-service
Meeting diverse requirements of company’s varied customers under one roof.
Discharging Corporate Social Responsibility with emphasis on following green environment norms.
Looking after the enrichment and welfare of employees at all levels, all the time!

Our Mission

With reliability, integrity and performance as our yardstick, our mission is to constantly endeavor in delivering quality services and give full value for money to our customers.

With proper and comprehensive understanding of our customers’ needs and expectations,we would impart excellent services, suggest complete solutions and provide innovative products at most competitive prices.

To enrich and enhance employees satisfaction so as to nurture long term association with them.To be in the forefront of environmental concerns and corporate social responsibility.


Our Vision

Our Vision
To be the largest manufacturer of Commercial Refrigeration Equipments in Asia by 2016.

To become an industry leader through the development of innovative products, processes and services with singular focus on research and investment.

Striving for excellence to benefit our customers by understanding and anticipating their needs and making customer service our top priority.

Our Management

Our Management

The WESTERN Group although being a closely held, believes in professional management. It has over the years, been able to maintain a healthy mix between its promoting family and its professional managers. The team is headed by our Founder and Chairman Mr. Bhupinder Singh Machre duly supported by our Directors Mr. Harmeet Singh Machre and Mr. Parmeet Singh Machre, who in turn are supported by our other senior managers, all having vast experience in their respective fields.

Apart from the above, the company also has a high standard of qualification and expertise for all middle management and employees.

Our Values

Our values provide us with guidelines by which we striveconsistently to deliver excellence in all actions.
Customer First is our foremost value. Their satisfaction is our success.
Excellent service at most competitive prices to our customers that brings value to their projects and serves their business priorities.
To provide contemporary, world class products and comprehensive solutions at most competitive prices.
Value and respect our fellow team members as we would our customers.
To strive for innovation and improvement of our products and services for market leadership.
To welcome challenges by accepting risks.
To create a work environment that is professionally challenging and personally rewarding for our employees.
To deliver excellent and exceptional results as a team by nurturing and nourishing talent.
To be a responsible corporate citizen by upholding professional ethics and integrity.
To maintain environment standards, our green goals, by efficient use of energy and upholding safety measures at all levels.
To have a result-oriented work ethic in a responsive and friendly environment.
Holding ourselves accountable to the highest possible standards.
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Our Motto

It provides a ready-reckoner to all Western Equipment employees as to the standards of corporate conduct and personal behavior to uphold in their professional engagement with the customers and public at large. These are the guiding principles on which the Western Equipment corporate family has to rely on to live up to the company’s reputation and high standards.

Rule of law as well as law of the land have to be adhered by all employees with no exceptions whatsoever.
Complete transparency in accounting and financial matters has to be maintained.

Conflict of interest-whether business, legal or moral has to be eliminated. In case of doubt, the immediate subordinate or divisional head have to be consulted for clarifications.

Local customs and traditions have to be given due diligence and respect without violating the law and legal aspects.

No misrepresentation of facts, misinformation and misleading statements about competitor’s products shall be tolerated.

Dual employment is not permissible barring exceptional situations as determined by the Board of Directors and/or Managing Director.

No intellectual property rights have to be violated or any other proprietary information misused for monetary or business gains.

Employees are expected to actively participate in the community service and corporate social responsibility endeavors undertaken to improve the quality of life.

Unity in diversity is our creed. Therefore, no discrimination or harassment on the basis of religion, region, age, sex or caste shall be encouraged or tolerated by the company.

All the media related issues to be handled by corporate communications division so as to avoid any misunderstanding and confusion in the public space.

Company’s logos and trademarks cannot be used without appropriate authorization.

Company strives relentlessly to provide healthy and safe environment to all its employees. All are expected to follow the safety and security drills and workplace rules and protocols.

Alcohol or drugs are absolutely prohibited at the workplace. Strict disciplinary action shall be taken immediately against the offending employees.

Company assets have to be used efficiently and with care. These cannot be used for personal or private gain.

Any falsification of expense statements shall incur strict and immediate disciplinary action.

Western Equipment ‘Code Of Conduct’ is a dynamic instrument and not exhaustive in nature. The employees are expected to be aware and updated on the current business-industry environment, latest legal developments and prevailing customs so as to give their best service possible to the customers which is our motto.

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Our Clientele

Trusted for its up-to-date cooling technologies, Western is an ace player of the Refrigeration market. Leading Beverage Companies, Dairy Companies and Breweries rely on Western Refrigeration to keep their products absolutely Chilled and fresh. Western Refrigeration promises value for money and places a premium on customer satisfaction, thus discharging its duty towards the varied clientele with expertise and efficiency.

This adds to the impressive roster of premier clients that it has.


Our Certifications

Our Certifications

Our Services

WESTERN has a very wide & professional service network, which has also been one of the major reasons for our dramatic rise to a leadership position in this industry. Our service setup is unparalleled in this industry & has helped us achieve a very high level of customer satisfaction.

Senior Industry person who has brought a lot of experience to our Organization and in turn benefiting our customer’s heads each WESTERN Centre. We currently operate through four zones &19 Company Owned Service Centers.

These centers cater to much wider area corresponding to equipment supplied by us & we are continuously expanding our service base in line with expansion of our equipment sales and customer requirements.

These Centers currently operated by us employ over 500 technical representatives of whom majorities are mobile field officers, provided with two wheelers and Mobile Phones to attend the customer''s complaints and breakdown in the shortest possible time. The Company is constantly upgrading its service infrastructure to provide the best possible service to the customers such as the recently acquired Automatic Gas Charging and Recovery System from Switzerland and also our Mobile Service Vans, etc.

WESTERN is also able to use it''s service infrastructure for Asset tracking of all customer assets and regular feedback on the same resulting in a lower loss percentage of 3% to 4% as compared to a beverage industry average of 7.5% to 10%. We at WESTERN pride ourselves for our strong after sales service support+ Read More

About The Company

The seventies was a phase in the history of India where economy had a sluggish growth rate for years together. It was during this period in 1972, in an era of socialist India, that‘The Western Group of Companies’ started off with its flagship company ‘Western Refrigeration Private Limited’.It was a dream come true for its founder Mr. Bhupinder Singh Machre.

In the backdrop of a restrictive economic regime, the company’s initial focus was fulfillment of needs in the Refrigeration and Air Conditioning sector of large enterprises. From trading and imports of various types of metals, Refrigeration, Air Conditioning equipment and their spare parts, the company ‘Western Equipments’ eventually diversified into the fast growing Commercial Refrigeration Equipment Industry in an era of economic reforms and first phase of liberalization effected post year 1991.

Almost after 25 years of existence, in1997 ‘The Western Group’ installed its first plant for manufacturing Visi Coolers / Glass Door Merchandiser. Since then the group has not looked back.Its growth has been rapid and its diversification from trading to manufacturing commendable.+ Read More

Why Us?

Why Western?
Explore your career potential with Western

The Company believes in growth from within and provides career growth to deserving employees at all levels including workmen in factories.

Job Opportunities
The Company believes in providing learning opportunities to its employee and organizes regular training for development of both technical and managerial skills. Talented employees are regularly sent to other cities and abroad for special technical training in the factories of our business associate.

HR & Admin Help Desk
In WESTERN we maintain a cordial employee and employer relationship and we have an Open door policy, which encourages employees to express their views openly. The management is always open to suggestions from all quarters and is easily accessible to employees at any level. The work culture also encourages innovation and teamwork.

Recruitment is carried out primarily through placement agencies and campus interviews. A significant proportion of recruitment is at entry level as ''''Trainees''''. The minimum qualification stipulated is based on job requirement. The recruitment process is well defined and the candidates go through at least two levels of interviews before being selected you can email your resume to careers@westernequipments.com+ Read More
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