Wings Creative

As a general guide, packaging should be as light and compact as possible, with the aim of maximizing the product's value and appeal, while minimizing the storage requirements and transport costs. Professional designers can help you achieve that result.

When it comes to planning your packaging, it is worth spending time and money getting it right. It is not just a case of coming up with something you think looks great. You have to think about storage, transport, the environment and whether it fits in with retail buyers' requirements.

Packaging materials are another factor. Things like cost, functionality, durability and the environment all need to be considered.

The best packaging not only represents the product inside, but manages to communicate its values and market position as well. In the design business this is known as being 'brand centric'.