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Xerago Analytics Solutions Private Limited - Service Provider of customer analytics services, marketing services & marketing technologies services in Navi Mumbai, Maharashtra.

Nature of Business

Service Provider

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

Annual Turnover

Rs. 5 - 10 Crore

GST Number

27AAACX0452A1ZV

Customer Analytics Services
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Marketing Analytics spans the spectrum – from simple measurement to sophisticated insights. There was a time not long ago, when marketers used to get limited data and even that, at the aggregate level. Today, data is available not just at the customer level, but at the level of every click and move of the mouse, and every card swipe, and every Facebook status update, for each customer. This humongous increase in data is obviously of no value if the analytical capability to derive insights from these mountains of data is not in place for marketers.

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Marketing Services
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Marketing Services

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As it gets progressively more expensive to acquire customers and cheaper to profile customers, it is clear that marketers have to invest in retaining existing customers and derive more and more value from them. Marketing to existing customers requires an understanding of your customers at an intimate level. Not only do you have to understand the nature of your customer relationship with the brand, but also the unlimited ways you can deepen their relationship with you. How to drive usage. How to reduce attrition and churn. How to increase relationship value. How to cross-sell other products. How to upsize the ticket value. How to add-on other products and services. How to make customers engage better and deeper with your brand. In cases where the moments of interaction are few and far between, how to increase the number of interactions and increase value. Marketing has gone far beyond old school RFM models now. Event based marketing, where marketing communication is triggered by customer interaction, is a good example. Xerago does all this and more. Learn More...

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You may have stumbled online on a document titled Marketing Technology Landscape. If you have not, you should search for it. The Marketing Technology Landscape lists about 1,000 different marketing technology products! While not all of them are relevant for every marketer, the fact that there are a thousand different pieces of technologies for marketing is stunning. Most marketers do not need to learn about all these technologies. But, some are already indispensable for modern marketers, and some are getting there. For example, it is rare to find a portal today that does not already have a web analytics tool measuring traffic. Similarly, it is uncommon to find a marketing organization (outside of FMCG) that does not already have access to some kind of email marketing platform. There are less common tools too – marketing attribution, customer experience measurement and marketing automation platforms, among others.

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Xerago Analytics Solutions Private LimitedNo. 1005 , Plot No 8,Sanpada, Ellora Fiesta, Sector 11, Navi Mumbai, Thane-400705, Maharashtra, India

Srinivasan G (Head Program Management)

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