Linen during all seasons and pure wool during winter are the key choices for Ms. Divya Gupta, the Designer behind the success of the Brand “Yell”. Her styling is contemporary and can be described as Indo-Western as the apparel can be paired with either Traditional Indian or Western dresses.
The Product range include Waist coat / Nehru jacket; Linen Shirt; Kurtas& trousers and Woolen Coats for Men and Linen Jackets / woolen coats; Linen Tops and Dresses for Women. The Product range is intentionally kept tight to aid in recognition from a distance of being a classy and elegant “Yell” Product.
While the range is exclusive, the prices are reasonable. The Brand is not a mass Brand and the intent is to serve a narrow segment of Discerning customers ( Men& women ) exceptionally well. The dedicated and Loyal customer Base that the Brand has built over the last 3 Years is proof of the success of the strategy.+ Read More
Nature of BusinessRetailer