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Ziffity Solutions Private Limited - Service Provider of branding service, content production service & creative design service in Chennai, Tamil Nadu.+ Read More

Nature of Business

Service Provider

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

Annual Turnover

Rs. 5 - 10 Crore

GST Number

33AAACZ7577N1ZL

Branding Service
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Branding Service

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Your company’s Brand is your most powerful asset. It’s an all-encompassing experience that communicates to your target audience, it lets them know who you are , what you do, how you do it, and leaves them with a unique impression about you and your products and services. Getting this right is one of the key aspects to building a successful business.

Ziffity takes a holistic approach to branding, we understand your business objectives, gather insights from consumers, validate your brand belief, analyze your competitors to ideate and build a unique brand image for your company. We then combine our creative, content and digital marketing skills to activate your brand in the digital world.

Regardless of whether you want to create a new brand identity from ground up or you’re looking to clarify your message, we can uncover your unique voice and enable your growth by creating a connected brand experience. Our branding services are designed to cover the entire spectrum of branding from consulting to designing identities, developing strategy to creating meaningful brand stories.

Our Branding Services includes:
  • Consumer research
  • Purpose and Positioning
  • Brand Credentialization
  • Branded Content – Copywriting and content strategy
  • Brand meaning and delivery across multiple channels
  • Creative and Front-end Development

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Content Production Service
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Good content helps in Brand awareness, Brand likeability and by virtue builds consumer trust. Content is more than just something to read or watch. It needs to tell a story which connects with the audience, it needs to be distinctive, informative, engaging, persuasive, energizing and helps enable call-to-action. Content also needs to be flexible to work across multiple platforms and channels. It must have longevity so it can remain relevant and can be reused across multiple scenarios.

Ziffity can take up the content production requirements of your project, be it Brand storytelling, Product Information, Blogs, Articles, White Papers, Infographics, Product Images, Ad Copy etc.

Our Content Creation Services Include:
  • Content Strategy
  • Define Objectives
  • Content Ideas
  • Establish Channels
  • Editorial Calendar
  • Content Creation
  • Content Audit
  • Content Promotion
  • Measure

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Creative Design Service
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Creative Design Service

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Design is at the core of our existence and it influences every aspect of our work. Design for us is all about User Experience, Intuitiveness, Simplicity, Engagement, Function, Channel, Attractiveness, Patterns, Brand, Principles, Direction and Persuasion. Design Thinking helps us provide not just stunning and memorable user experience, but in a lot of sense enables us to provide business solutions which increases online revenue, improves customer engagement and enhances brand equity.

For us building a web/mobile/product design is a journey by itself. We start with understanding your brand story, your vision, your objectives and what you stand for. Then we understand the types of consumers (personas and user journey) and their possible behaviors, identifying the means for customer engagement (interactive features, engaging content, call-to-action), and finally connecting all these dots together to come up with a cohesive and differentiating web/mobile/product design.

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Social Media Ads Service
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Social Media Ads Service

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Social Marketing is about having a meaningful conversation, which evolves into an authentic relationship with consumers. It starts with listening to consumers and then aligning your products and services to better serve their needs.

The key element for Social Media strategy is producing engaging content which can trigger a conversation between the Brand and consumer, or among consumers. Our social listening services can help understand consumer wants and desires, their likes and dislikes, what they appreciate and support vs. what they hate and disapprove.

We aggregate consumer behavior to derive patterns, to produce relevant content and to engage with the audience to help build brand loyalty and advocacy.

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Email Marketing Services
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Email Marketing Services

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We help brands create an opt-in email database by building compelling call-to-action that enable consumers to sign-up for relevant value-adds, like exclusive content, news and offers. Consumer sign-up is dependent upon how good a Brand is at engaging online.

Through Email Marketing Services, we facilitate regular touch points between Brands and their consumers.Overtime this helps build likeability and trust and enables cross-selling and up-selling of products and services.

 

Our Email Marketing Services Include:

  • Strategy for Opt-in Database
  • Content Strategy and Creation
  • Email Drip Marketing Planning and Execution
  • Call-to-action and Conversion

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Search Engine Optimization Services
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Many Search Marketing campaigns don’t produce the expected results, despite significant marketing investments. Successful search marketing requires an understanding of each consumer profile, why/when/where/what the consumer will search for, how to engage upon being found, and how to migrate consumers from engagement to call-to-action to conversion.

It is about being found when someone is looking for you, and being able to sustain the consumer interest from found-to-conversion.

The success of an SEO strategy is determined by a thorough understanding of the target customer profile, their searching methods, how to engage, migrate and convert them through call-to-action. We continuously focus on making your business visible when searched on any channel. We create the best SEO strategies to engage the consumers all the way from search to conversion.

The experienced SEO team at Ziffity is fully aware of the fast-paced SEO trends. After a thorough evaluation of the site structure, the team starts with SEO-specific website development and content optimization. Then, we perform tasks such as management of online campaigns, keyword research, on-page SEO and optimizing metadata to help search engines find your content easily.

 

Our Search Marketing Services Include:

  • Devising a robust Search Marketing Strategy
  • Search Engine Optimization (SEO)
  • Implementing Search Engine Marketing
  • Engaging site visitors with Custom Content
  • Building Microsite and Landing Pages for specific business services.
  • Deriving insights from Consumer Behavior Analysis
  • Reporting and reviewing Performance Metrics
  • Increase Sales Conversion through continuous efforts.

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Analytics Service
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Analytics Service

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At Ziffity we measure everything we do. Our analytics go beyond just knowing the campaign success rate, we also uncover new opportunities for a Brand to interact with consumers, new channels for revenue generation and new ways to target customers.

And since Digital Marketing should never be a one-off program, there is a continuous need to measure, adopt and evolve the learning. As Digital Marketing is becoming increasingly multi-channel and consumer buying patterns are ever changing, analytics play a big part of our execution model.

We measure across channels, media and personas. We then correlate the data, find patterns and infuse the learning in our subsequent marketing outreach campaign. This enables us to achieve a high success rate across all Digital Marketing engagements.

Our Marketing Analytics Services Include:
  • Investment Vs. Expected Returns
  • Consumer, Channel, Content Insights
  • Consumer Behavior Analytics
  • Web Analytics
  • Business Intelligence

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Strategy Service
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Strategy Service

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Sure there are numerous ways to achieve Digital Marketing goals, but figuring out the best strategy for your brand is the single most important decision you have to make. With changing consumer behaviour, ever increasing market channels, convergence of offline and online marketing and shrinking consumer attention spans, the key to success lies in the approach you adopt.

Determining the right Strategy starts with Discovery: knowing your industry, your objectives, current brand positioning, customer personas, the competitive landscape and understanding your 5 P’s of Marketing.

Assessing your past performance (What worked? What didn’t?) is an important step of the Discovery stage. We help Brands discover and determine the ideal Strategy for achieving their Digital Marketing Goals – from both a short and long-term perspective.

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